Recommended tags for Category feed

Different tags and XML feeds are used for Category text campaigns than for Product Text Ads. Categories and Subcategories in your eshop produce Tags for Category campaigns. For example, sometimes we need only category names and category URLs, and in other cases we need category + some attribute (for example brand, color, size etc).

<category> <url> <price_from>

<alternative>

<main_category> <discount_max> <discount_min> <price_max>

<products_in_category>

<category_brand>

<category_brand_url>

<category_brand_price_from>

<category_color> <category_color_url> <category_color_price_from>

Here you can read about automation of Category Text campaigns and Category Ads using BlueWinston PPC tool.