Recommended tags for Category feed

Different tags and XML feeds are used for Category text campaigns than for Product Text Ads. Categories and Subcategories in your eshop produce Tags for Category campaigns. For example, sometimes we need only category names and category URLs, and in other cases we need category + some attribute (for example brand, color, size etc).

Main tags for category campaigns:

<category>
<url>
<price_from>

Additional tags for category campaigns:

<alternative>

<main_category>
<discount_max>
<discount_min>
<price_max>

<products_in_category>

<category_brand>

<category_brand_url>

<category_brand_price_from>

<category_color>
<category_color_url>
<category_color_price_from>

If you’d like to automate Category text campaigns, our PPC tool BlueWinston can help you. We will need category XML feed or Google sheet. If you have any questions how to create category feed, you could write us and we will advice you.

Here you can read about automation of Category Text campaigns and Category Ads using BlueWinston PPC tool.

About the Author:

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)