If visitors to your website leave without purchasing anything, remarketing lists will take the form of showing your products in the form of ads as long as they continue to search on Google. You can set your bids, ad creation, or keyword choices based on whether these customers have previously visited your site.

To get started with this type of ad, you’ll need to create a remarketing list and add tracking code from Google Ads called a Remarketing tag.

You can add a new remarketing tag to each page of your site. The code says that Google ads will add each visitor to their list. For example, when people visit your homepage, the cookies associated with their browsers are added to the remarketing list.