Simple XML feed for one product:
|Mobile phone Apple iPhone 11 black 65.34 Mobile phones|
Most important tags in XML feed
<productname> => name of the product
<url> => URL address of product on the eshop
<price> => price of product (with VAT)
<category> => category where the product belongs
<manufacturer> => manufacturer or brand of the product
Advantages of using XML feeds
- automation of product campaigns
- simple and easy using feeds in different online services
- structured data of thousands of products
- regular updates of data (prices, products, discounts etc)
How to create XML feed?
XML feed can be created in most cases in administration of eshop, eventually you can install some XML feed plugin or modul. After that you can very easily create XML feed. Here you can read more about our plugins for ecommerce platforms Magento and Shopify.
What XML feed can I use for BlueWinston tool?
In PPC tool BlueWinston you can use regular feeds for Google, Facebook and comparison shopping services. BlueWinston is also able to prepare special feeds for Google Merchant and dynamic product remarketing in Google Ads. For editing XML feed, for example to have in a brand new feed only chosen products, you can use DataFeedWatch.com
We recommend to use in XML feeds
=> character data CDATA
<productname><![CDATA[Apple iPhone 11]]></productname>
=> discounts for discounted products:
<discount_percent>34</discount_percent> // how many % user saves
<discount_amount>120</discount_amount> // how much money user saves