About Martin Jančo

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)

How to expand your e-shop to the Nordic region?

In this article, we'll talk about ecommerce in the Nordics and why we would recommend expanding with your ecommerce store to this region. The Nordic region includes Norway, Sweden, Finland, Denmark and Iceland. These countries have the ideal environment for ecommerce and online shopping due to their maturity and advanced digital environment. Sweden,

How to create product campaigns for Microsoft Ads in BlueWinston

We introduce a new feature - product text campaigns for Microsoft Ads. Campaigns can be created from the feed and once uploaded to your Microsoft Ads account, you can advertise your products on the Bing search engine. This way you can reach more customers and extend your product advertising with another performance channel.

Why switch to Google Analytics 4 as soon as possible?

E-shops often depend on analyzing their site traffic and the effectiveness of their marketing campaigns. However, we see that many e-shops are still using Google Analytics Universal. Therefore, we would recommend that you switch to Google Analytics 4, as the data collection for Google Analytics Universal will end on June 30, 2023.

We have become a Microsoft Channel Partner! What does this mean for you?

Microsoft Channel Partner is a status or award for the best partners in a given region. Similar to the Google Channel Partner program, partners must meet various criteria to advertise on this network. Microsoft Channel Partner is a status or award for the best partners in a given region.

How to create Performance Max campaigns without products

When creating Performance Max campaigns (P. Max), we sometimes encounter ecommerce stores that need to create this type of campaign without products. Based on this requirement, we have added a new feature to BlueWinston PPC tool, where you can select whether you want to advertise products or not. When is

Why is conversion tracking important in Microsoft Ads?

We are often asked why e-shops should start advertising on Microsoft Search Network (Bing, DuckDuckGo, AOL, Yahoo and others). The basic principle is to extend the advertising and therefore get orders from another channel. In addition, there is also the advantage of much less competition compared to advertising on Google search, and therefore a

How to replicate Google Performance Max campaigns to Microsoft Smart Shopping campaigns

E-shop owners and PPC specialists are always looking for new high-performance platforms where they can launch product campaigns. With that in mind, you should consider Microsoft’s Bing search engine and Microsoft Ads. As time goes on, more and more people are starting to use Bing as their preferred search engine. This is why we

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