About Martin Jančo

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)

Marketing event Eshopista: Financial management of e-shops

This month (September 14) we attended the Eshopista event, organized by the Czech marketing agency Acomware, and we bring you news and recommendations regarding finances for e-shops. The topic of the event was Financial management of e-shops, which is a fundamental topic in e-commerce in 2023, because we see sales declines in several

Microsoft Ads: How to prepare your campaigns for the upcoming season

The most important season of the year is not so far from us. We wanted to bring a few tips and recommendations on how you can better prepare for the main season of the year. In this article, we'll talk about Microsoft Ads campaigns, thanks to which you can get additional conversions at a

How to expand your e-shop to the Czech Republic and Slovakia?

Today we will briefly talk about what Czech and Slovak e-commerce is like. Both countries (Czech Republic, Slovakia) are very similar in terms of e-commerce, which is why we included them in a joint overview. This is valuable information, which is mainly suitable for e-shops from neighboring countries, that is, from Germany, Austria, Poland,

What campaign structure do we recommend for Google Ads and Microsoft Ads?

The campaign structure is closely related to the launch of advertising and the start of sales on the e-shop. It's about splitting campaigns between different campaign types to get the best results from them. A clear division of campaigns in your Google and Microsoft Ads account can greatly help with managing and optimizing

In what order should you launch performance campaigns for your e-shop?

In this article, we will discuss the sequence in which to create and run campaigns for your e-shop. As a first step before launching campaigns, it is recommended to set a goal for how much you are willing to spend per order. Or ideally, what proportion of the total turnover (with or without tax)

When to launch brand awareness campaigns for your e-shop?

In most cases, advertising on an e-shop starts through performance campaigns. Therefore, it is recommended to consider when to launch brand awareness campaigns as well. In this article, you can learn in what sequence you should launch performance campaigns for your e-shop. Let's take a look at when and what brand awareness campaigns you

How to create Performance Max campaigns only with products?

Among PPC specialists, there is currently quite a lively discussion about how to create Performance Max campaigns that have only products and do not contain supporting materials (text, images, videos...). In this article, we'll discuss when it's appropriate to create such a campaign and how to set it up in BlueWinston. Why

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