Emojis in your URL – BW Update 1.43.0

We bring you another update of BlueWinston. We added several new functions. 

1. Emoji for ads

We added a new function of emojis. Now you can use them in your URL to make your page look better. You can’t use emojis in the headline or description. You can’t copy emoji from somewhere else, we added special UI so you can pick emoji you like.  If you have emoji in your XML product data feed, it will be directly marked as a BadWord. Every emoji counts as 4 symbols. That means you can use only 3 emojis at the same time.

bluewinston emoji ui

Also, you can use words to search for specific emoji, keep in mind, that you need to use only English words for now. Selected emoji is automatically added in the path2 of your URL. If you want it in your path1 you can copy it from the path2.

2. A missing or unmapped tag value

Missing or unmapped tag value when creating a merchant feed in Google product category is ignored and the update will go without these values.

3. More information in case of the wrong XML

We added more information in the case of the wrong XML product data feed. Now, there is also displayed the size of an XML file, which BW parsed plus .NET error, where you can find out what’s wrong.


BlueWinston.com is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management