Get even more detailed conversion reporting with new columns

Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That’s why Google has come up with new reporting columns to give you even more detailed reports.

Until now, you could track conversions by the date your ad was clicked. This means that if a conversion occurred on a different day, it would appear based on when the customer clicked on your ad. This tracking also has advantages – you can determine, for example, cost-per-conversion or ROAS (return on ad spend).

Starting in October, you can view conversions based on when they occurred. So if a customer converted a week later, after they clicked your ad and visited your e-shop, you can see a report by conversion time. Google has introduced new columns that let you track all the conversion information you need.

Six new columns are available:

  • “Conversions (by conv. time)”
  • “Conv. value (by conv. time)”
  • “Value / Conv. (by conv. time)”
  • “All conv. (by conv. time)” and
  • “All conv. value (by conv. time)”
  • “Value / all conv. (by conv. time)”

With these columns, you’ll understand better conversions in your e-shop as well as the behavior of your customers. Of course, you can only track them if you have Conversion Tracking set up. If you don’t have it but want to, read our tutorial is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
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