Get even more detailed conversion reporting with new columns

Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That’s why Google has come up with new reporting columns to give you even more detailed reports.

Until now, you could track conversions by the date your ad was clicked. This means that if a conversion occurred on a different day, it would appear based on when the customer clicked on your ad. This tracking also has advantages – you can determine, for example, cost-per-conversion or ROAS (return on ad spend).

Starting in October, you can view conversions based on when they occurred. So if a customer converted a week later, after they clicked your ad and visited your e-shop, you can see a report by conversion time. Google has introduced new columns that let you track all the conversion information you need.

Six new columns are available:

  • “Conversions (by conv. time)”
  • “Conv. value (by conv. time)”
  • “Value / Conv. (by conv. time)”
  • “All conv. (by conv. time)” and
  • “All conv. value (by conv. time)”
  • “Value / all conv. (by conv. time)”

With these columns, you’ll understand better conversions in your e-shop as well as the behavior of your customers. Of course, you can only track them if you have Conversion Tracking set up. If you don’t have it but want to, read our tutorial

About the Author:

Marek Fule
Consultant for online business and marketing. Holder of every Google Ads certification. Account manager for BlueWinston and Shopping in EU. CSS Hero. Gamer.