Get even more information about bidding thanks to top signals

Smart bidding is a great way to automate some of your processes to make advertising more efficient. Because the entire burden of setting optimum bids carries machine learning, the problem may be lack of information about what actually affects your ad performance. That is changing now.

Google has decided to add a report of top signals to Smart bidding. These are factors that affect your ad performance, giving you a closer look at the behavior of your customers.

In addition to the individual signals listed below, the report will also include possible combinations of them – for example, whether people who searched for “running shoes” on Monday were more likely to convert (complete the purchase).

Top signals may include:

  • type of device,
  • location,
  • day of week,
  • time of day,
  • keywords,
  • and others.

The goal of this update is to increase the transparency of Smart bidding and simplify the planning of a broader marketing strategy.

Initially, top signals will be available for Search campaigns that use either Target CPA (cost-per-acquisition)strategy or Maximize conversions.

BlueWinston.com is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management