Google Ads: Plan your budget directly in your account!

Budget is a fundamental variable to your advertising and campaigns, which depend on it. When managing them, it may be difficult to estimate the course of your ad´s performance, depending on your budget and various settings. Therefore, Google Ads roll out new tool that will help you with planning and forecasting. You may find it in Tools tab in your Google Ads account.

What to expect from planning?

Budget planner tool is a new tool from Google Ads that helps you track the course of your ads and campaigns. Draft budget can be based on two metrics – clicks or conversions. At the same time, you can choose a target you want to follow – clicks, spend, or average cost for click/acquisition (depending on preferred metric). Numbers for this target can be entered either manually or based on the performance in previous periods.

After setting all variables, Google will generate draft budget plan.

Because this feature is only in testing period and slow roll out, it may not be available for you. Also, at the time it does not use all bidding options.

First wait for the data

Not only will this tool help you to plan your budget, but it also offers options for comparison of forecast. For these you need analytical data from the previous performance of your campaigns. Therefore, this tool is not suitable for those who are just starting to advertise. Without these data, this tool may work unreliably or not at all.

Thanks to comparison, you can find out how your current settings (do not) correlate with your previous results. Followingly you may adjust your settings and boost the performance of your campaign.

Forecasts are updated each 24 – 48 hours, taking into account your current settings and historical data. The calculations also include holidays or seasonal traffic. Based on these forecasts, the tool further formulates various hypotheses, such as “highest number of clicks per spend”. is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
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