Google Shopping Center: How to upload your own logo

The Merchant Center logo is a great way to build knowledge about your brand. It is used when advertising your products on Google, where users can associate them with a specific visual of your brand. We have put together a quick step-by-step guide on how to upload your logo to Google Merchant, as well as a list of the most common issues for which these logos are disapproved during a manual review.

Upload your own logo step by step

To get your business logo, start by signing in to Google Merchant. In the Tools and settings section, click Business information, and then click Branding. On the right side of the page you will find the requirements that the logo must meet in order to upload successfully. If it does not, the uploading will fail. If you believe your logo meets the requirements, click Upload and find the file you want to upload on your computer. In the Branding section, you can review, delete, or change your logo later.

Logo requirements

The logo is manually reviewed by the Google Merchant team before it is published to confirm that it really meets all the requirements. What are these requirements? You can use the logo in Google Merchant in two formats – rectangular or square. The square logo format is 1:1 and must be between 500 x 500 pixels and 2,000 x 2,000 pixels. Square logos should be clearly visible on smaller screens, such as mobile devices. Logos in this format may not contain the business name. In the other case, for rectangular formats, the aspect ratio shall not be greater than 1:2. The logo height is at least 128 pixels and the width cannot exceed 2000 pixels. Like square logos, rectangular logos must be readable on smaller devices. They usually also include the business name. The recommended format for the logo is SVG, alternatively PNG and JPG can also be used. In all cases, its size should not exceed 5 MB. To avoid bad impressions, Google recommends uploading both a square and a rectangular logo to display correctly in every situation.

What should I do if my logo is repeatedly rejected?

In addition to the classic format requirements, the logo may be disapproved for some other reasons:

• the logo must be readable (that means you should avoid watermarks, small letters, low contrast, etc.)
• the logo does not match your brand or belongs to someone else
• the logo must contain a minimum of negative space
• the white background color must be transparent
• logos must comply with Shopping Ads policies

If the logo is rejected, you will be notified. You can then change the logo and upload it again in the standard way.