One of the most popular email platforms in the world offers additional opportunities for e-commerce merchants to realize its potential.
In the EU, starting March 4, Gmail will start to display shopping campaigns. They will be recorded under the Google Display Network. In addition to YouTube, Discover, and Search, your ads will appear on another important platform. Check with your price comparator to see where your product ads will appear.
How to enable campaigns for Gmail
Find out whether displaying your campaign in Gmail is activated. You can do so by following these four steps:
- Go to your Google Ads account
- In the Campaigns tab, find the shopping campaign you want to verify
- Click on Options
- Under Networks, make sure the field next to YouTube, Gmail, and Discover is selected. If so, displaying is active.