How BlueWinston helped the ŠachovýObchod.sk E-shop grow thanks to the WinstonCare service

The e-commerce market is constantly accelerating, and for specialized e-shops, the efficiency of online advertising is often a challenge. Traditional PPC campaign management models with fixed monthly fees often carry the risk of inefficiently spent funds. Furthermore, many e-shops rely exclusively on Google and completely ignore Microsoft Ads (Bing, Yahoo, MSN, Outlook), thereby missing out on a creditworthy, less saturated audience and lower costs per click.

Have you ever wondered how much an e-shop pays for advertising that ultimately doesn’t bring in a single order? This is exactly the risk we wanted to avoid when we joined forces with the specialized e-shop ŠachovýObchod.sk. We sat down together with a clear goal: to open a new, stable sales channel without the client having to waste budget on trial and error.

As part of our WinstonCare service, we took over the complete management of product ads on the Microsoft Ads platform. In this case study, we will show you how, thanks to a fair reward model based exclusively on real results, we managed to reach a new group of creditworthy customers with zero financial risk for the e-shop.

While most e-shops focus 100% of their attention and budget on Google, we decided to explore uncharted territory. The Microsoft Ads platform (Edge browser, Bing search engine, Yahoo, or the MSN and Outlook networks) represents a massive, yet often overlooked opportunity.

It hides a creditworthy audience ready to buy (often users on corporate and desktop computers running Windows OS), where there is lower competition and primarily a lower cost per click (CPC). For an e-shop with chess merchandise, where the customer likes to sit down at a computer and choose quality goods, it was an ideal chance to gain a strategic advantage.

Our journey didn’t start with guessing and blind experiments. We deployed our fully managed WinstonCare service for the e-shop.

What exactly is WinstonCare and how does it work?
WinstonCare is our specialized service designed for e-shops that want to grow without unnecessary fixed costs and operational burdens. It operates on an “all-inclusive” full-management principle, from initial analysis and technical integrations to daily campaign optimization. While with standard agency cooperation you pay hundreds of euros a month just for management (regardless of whether you make a profit), WinstonCare is built on 100% transparency and shared risk.

• Zero entry or fixed monthly management fee.
• No-cure, No-pay model: Our reward is calculated as an agreed percentage exclusively from genuinely generated profit/revenue.
• Zero binding commitment and full control over the advertising account.

For the client, this meant immense relief, lifting any financial risk from their shoulders. Within WinstonCare, we apply a fair model: the client pays no upfront management fees, and our reward is linked strictly to the real performance and profit of the e-shop.

Within the WinstonCare service, our work doesn’t end with just setting up the ads. We constantly evaluate campaigns based on real conversions and data, thereby continuously optimizing the budget and targeting to extract the maximum return on ad spend (ROAS).

👉 Do you like the idea of having managed campaigns without upfront fixed fees?
Try the WinstonCare service for your e-shop today.

It turned out that betting on Microsoft Ads was a bullseye. Take a look at what intelligent campaign management did to the numbers in June 2026:

• ROAS jumped to 2,336.94% (+336%): While the previous return was nice, in June we extracted more than €23.30 in revenue from every €1 invested.
• Revenue increase of +276%: The P.Max campaign brought in a total turnover of €566.24.
• Drop in Cost Per Action (CPA) by -31%: The average cost for one completed conversion fell to an excellent €4.85.
• Total costs dropped by -14%: Despite the skyrocketing growth in orders and revenue, we spent only €24.23 on advertising.
• Orders up by +25%: The campaign generated 5 conversions with a great conversion rate of 5.81%.

Don’t be discouraged by the fact that Microsoft Ads has a smaller market share in Slovakia than Google. It is precisely because of this that the advertising space is significantly cheaper here. If your e-shop sells products where the customer likes to sit down at a computer to choose (such as quality chess sets or electronics), Microsoft Ads is literally a goldmine for profitable orders.

Managing advertising without utilizing all available channels is like playing chess without rooks and knights; you are depriving yourself of the best moves.

At the ŠachovýObchod.sk e-shop, we proved in a single month that even with a minimal advertising budget, it is possible to create a new, highly profitable sales channel. And the best part? Thanks to the WinstonCare service, it cost the e-shop zero financial risk and zero time spent on technical setup.

The WinstonCare service showed that expanding to new advertising networks doesn’t have to mean expensive experiments or complex technical obstacles. All it takes is a partnership approach where we jointly pursue the same goal: maximum profit with minimal risk.

Leave the worries about setup and the risk of an inefficient budget to us. With the WinstonCare service, you gain a new source of orders on Microsoft Ads without any upfront fixed fees.