How to connect a Microsoft Ads account to BlueWinston

To create a BlueWinston account, you must register your Google Ads account first. Once you have a registered Google Ads account in BlueWinston, you can then add another advertisement channel.

At the top right, you can find the icon +Add new channel. Click on it, and then click on Microsoft Advertising.

In the next step, BlueWinston will guide you through the registration of a Microsoft Ads account. In the first pop-up window, you can see that you need to connect a Microsoft Ads account, to continue, click on Microsoft Ads Login.

After this step a new pop-up window will appear. Here you need to login to your Microsoft Ads account. Fill in the login email, password and click Next to connect the account.

BlueWinston will then automatically load the Microsoft Ads data.

Choose the Microsoft Ads account from the menu that you would like to connect to BlueWinston. You are selecting an account that is for the given e-shop, not an MCC account.

In the next step, you will need to fill in the security code (credential ID) so that the connection between the Google Ads account and the Microsoft Ads account works correctly.

Click on the URL link, it will redirect you to the Microsoft Ads account. Here you will find the security code, which you will then input into BlueWinston.

After opening the Microsoft Ads account, you can see your account ID at the top. First, you need to log in to your Google Ads account, so click on Sign in with Google button.

The following pop-up window will open, where you can enter your email login and password for your Google Ads account.

After this step, a security code will pop up (credential ID) which is linked to your Google Ads account.

Copy the security code and paste it into the pop-up window in BlueWinston. After this, click on Save to and continue.

The following pop-up window informs you that the linking of the Microsoft Ads account was successfull.

This is the final step in the linking process. Now you can choose which Google Ads campaigns to replicate to Microsoft Ads.

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About the Author:

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)