How to create Asset groups in BlueWinston

In this article, you can learn more about Asset groups in Performance Max campaigns (P. Max). E-shops have been using brand-new P. Max for several months now and have had great results from it.

Assets are being used in P. Max campaigns in order to boost performance, and have a better overview of different product groups. This way, you can divide the products into several Asset groups, for example by category, price, margin or other attributes. Subsequently, you can monitor the performance of the Asset groups, and in case of low performance, you can pause the entire Asset group.

Separation of products into different Asset groups

In BlueWinston, you can create Asset groups in P. Max campaigns and select specific products from the Google Merchant Center account for each Asset group.

You can create a new Asset Group from the Asset Groups tab in the P. Max campaign settings. Click on Add new Asset group, fill in the name for Asset group, and after clicking on Create, a new Asset Group will be created.

In the next step, you can filter the products in the Asset groups. Click on Edit products, then you will see advanced filters that you can use to select the products that you wish to have in the given Asset group. You can use multiple filters at the same time, which is currently not possible through Google Ads.

You can choose products from a category, brand, or your own labels and they will pop into the Asset group. This will give you the advantage of more accurate budget spending only for the products you have selected.

We also recommend using a price range and/or margin filters. This allows you to select products for the campaign even more precisely.

In the right part of the screen, you can see how many products are in the campaign. BlueWinston displays all products as well as the number of products that are approved in the Google Merchant Center account. You can also see how many products there are in total in your Google Merchant Center account.

How to edit the Asset groups in BlueWinston

In the P. Max campaign Settings, in the Asset groups section, you can see your new Asset group. Now you can also add Assets to it or leave the Asset group empty. Currently, P. Max campaigns can be created without Assets, but it is possible that in the future it will be mandatory to fill in the Asset groups (texts, images, etc.).

In the next step, you can choose whether you want to create Asset groups with or without assets. By default, the Asset button is disabled.

When you turn on the option to fill in the Assets, you will need relevant images and texts for the given Asset group. For example, if you only have mobile phones in the Asset group, you will need images of mobile phones and texts made just for this category. You will also need the logo of the e-shop and you can also add a YouTube video if you like.

You can see the requirements for individual Assets, i.e. dimensions for images, the maximum number of characters for texts, etc.

Limitations regarding the number of products in one Asset group

It is also important to note the limitation on the number of products in one Asset group. There is currently a limitation due to the Google Ads API and advanced filtering, and that is a maximum of 998 products in one Asset group. If you were to choose more than 998 products for one Asset group in BlueWinston, multiple Asset groups would be created. However, if they get created this way you can edit them all together via BlueWinston (e.g. texts, images, etc.).

Summary

With this guide, we wanted to show you how to easily create Asset groups in P. Max campaigns directly through BlueWinston. It is a simple step that you can use if you want to divide products into groups through different filters that are available in the tool. This way you can easily create and of course, pause poorly performing products through BlueWinston.

For optimization purposes, we do offer basic statistics, so even if you filter products or use multiple Asset groups you can still monitor performance at the level of individual products. If necessary, you can pause low-performing products, either individually or in bulk.

Book a quick 20 minute call

Want to learn more about automating product campaigns? Schedule a 1-to-1 call with one of our account managers.

SCHEDULE A DEMO

About the Author:

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)