How to install BlueWinston’s Magento plugin for Product Search & Shopping Ads on Google

Download plugin

In this article, we will talk about how to install BlueWinston plugin for Magento. 

1. The first step is to install the module. You need to copy the “app” folder to the root address of Magento. You can download it here with the PDF tutorial.

2. Delete cache, log out and log in. After this, BlueWinston module is installed and ready for the configuration.

3. Log in to the Magento admin panel.

Magento admin panel login

4. In your Magento admin panel, find “Bluewinston -> Settings” and click on it.

Magento main menu

5. You need to add Google Ads ID and your Secret Key which you can find here. After that click on the right top corner “Save Config“.

6. The last step is to set up the attributes in the “Mapping properties to feed params” configuration. In the settings scroll down and choose which attribute you want to show in the Brands, Size, Color etc..

Magento attributes

If you want your last attribute to be showed in your feed, you need to go to the Catalog -> Attributes -> Choose one of the attributes (manufacturer for example) -> scroll down to the “Frontend Properties” -> Choose in the “Use In Layered Navigation” to “Filterable (with results)“.
Magento filter settings

You can see your feeds in the menu Bluewinston -> Feeds.

Note: If your feed is in “INTERRUPTED” don’t worry about it. It can happen sometimes when RAM memory is low and feed will automatically start and continue. It will automatically generate the remaining products or categories. 

BlueWinston.com is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management