Information about Eligible products in Google Merchant Centre

In the latest update (1.49.0) we have added information about Eligible products in Google Merchant Account for Merchant Feeds.

Eligible product is one, that :

  • It is in Stock.
  • Google has accepted it and set its “Destination Status” as Approved (not Disapproved or Pending). This status is set by Google only after a certain amount of time since the product was uploaded, so it is treated as Approved after the first upload, as we do not yet know how Google will evaluate it.
  • Why products are not “Eligible” can be identified by logging in directly to your Google Merchant account, where you can see why there are red exclamation marks.

All products are products that were created from XML and passed the filters you set up in the feed. We are currently working on Preview, which will be similar to product text campaigns. This means you will see how many products are in the XML feed and which products will be created based on the feed settings. These will then be uploaded to your Google Merchant account. is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management