Monitor the performance of your landing pages in Shopping Ads

Many people come to your site thanks to advertising, but only few of them stay longer or make a purchase/conversion? There can be many causes. Poor ad copy, inappropriate targeting… But also an unattractive or outdated landing page. Now you can also monitor its performance in Shopping Ads.

Until now, you could gain insight into how your landing page performs in the classic ad types. However, another recent update to Google Ads includes monitoring the performance of your landing pages even in Shopping Ads. This new report will allow you to evaluate the attractivity of your ad’s landing page. Then you can conclude which landing pages drive the most conversions/sales, or which need some care because of their unsatisfactory performance.

You will be able to evaluate their performance based on the following collected data:

  • Clicks
  • Impressions
  • Clickthrough rate (CTR)
  • Average cost-per-click (CPC)
  • Price
  • Conversion rate and conversions

The impression your landing page leaves and how people behave when they visit it is an important indicator of the overall effectiveness of your advertising. It can tell you if your site is in some way damaged (such as a malfunctioning purchase link) or if it is unattractive to visitors (such as a messy design). You should definitely pay enough attention to its performance.

Have you noticed that a lot of people are coming to your site, but only few of them continue? Do you see a low conversion rate?

Find out what may cause the problem and how to fix it on our blog is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management