Google is constantly working to improve its services, whether by modifying old features or adding brand new ones. This time, they shed light on merchants who use shopping campaigns.
New annotations in Shopping ads
free shipping – this is quite clear. You can use the annotation for “free delivery” when the merchant sends the product without charging any fees. The case also applies if you buy over a certain amount and postage is free only after that.
fast shipping – this would need an explanation because everyone imagines fast delivery differently. However, the definition from Google is clear: delivery of goods within a maximum of 3 working days, this applies from the time of placing the order, so it also includes its processing and shipping.
What are the requirements for using new annotations?
Here is a list of all the requirements you must meet as a merchant to use the new annotations:
- active Merchant Center with embedded products
- active conversion tracking in your Google Ads account
Merchant Center products that are marked with fast delivery and free delivery
- set up account-level delivery as free and fast
attributes in the shipping_label and transit_time_label feeds
- landing pages or informational pages about free and fast delivery along with payment information
- sell in America
New annotations so far only for America and why prepare for them.
This is an option that only Americans use so far. It is not yet known when they will come to us, but it is good to be prepared in advance.