Orange: How we helped to decrease 30% in CPA amongst device sales

Orange Slovensko is the biggest telecommunication provider in Slovakia. They provide not only voice services but also mobile devices in a big competitive segment. 

What had to be solved?

Agency Zaraguza took over client’s Google Ads account from another agency and they discovered a lot of work to be done and automated. The products in e-shop changed a lot and what was current at the moment was not the next time. Many ads needed to be made and observed in case some diveces were not in stock and visa versa. Cost per acquisition (CPA) had to be decreased as well.

How did BlueWinston help?

  • keywords automation creation for mobile devices
  • unique ads for each product 
  • time savings among PPC campaigns creation
  • lower price for one order acquisition (lower CPA)
Lower CPA for devices
Higher CTR with non-brand search campaigns

For non-brand campaigns the essence was searching of specific devices (mostly phones) without the name Orange. The ad looked like this:

You can watch in a video case study how did Zaraguza and BlueWinston helped with Orange e-shop automation. Thanks to that decision they were able not only to save a large portion of media budget but also time they could invest into other marketing activities. Honest analytic – performance work on these campaigns was awarded Digital Pie 2020 nomination.

“BlueWinston helped us create ads for our e-shop devices effectively and in real-time. Thank to that it saved us much time we could have spend on different tasks.” 

Katarína Špirková, Advertising & Brand Manager , Orange

Zaraguza is a media agency that creates awarded campaigns – from TV spots to creation and optimization Google Search campaigns. From January 2019 they manage online media purchasing, as well as performance campaigns on Google, Facebook and Programmatic. Between 2019 and 2020 the agency obtained various experts from this field and gained another important dimension. is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management