Orange: How we helped to decrease 30% in CPA amongst device sales

Orange Slovensko is the biggest telecommunication provider in Slovakia. They provide not only voice services but also mobile devices in a big competitive segment. 

What had to be solved?

Agency Zaraguza took over client’s Google Ads account from another agency and they discovered a lot of work to be done and automated. The products in e-shop changed a lot and what was current at the moment was not the next time. Many ads needed to be made and observed in case some diveces were not in stock and visa versa. Cost per acquisition (CPA) had to be decreased as well.

How did BlueWinston help?

  • keywords automation creation for mobile devices
  • unique ads for each product 
  • time savings among PPC campaigns creation
  • lower price for one order acquisition (lower CPA)
0%
Lower CPA for devices
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Higher CTR with non-brand search campaigns

For non-brand campaigns the essence was searching of specific devices (mostly phones) without the name Orange. The ad looked like this:

You can watch in a video case study how did Zaraguza and BlueWinston helped with Orange e-shop automation. Thanks to that decision they were able not only to save a large portion of media budget but also time they could invest into other marketing activities. Honest analytic – performance work on these campaigns was awarded Digital Pie 2020 nomination.

“BlueWinston helped us create ads for our e-shop devices effectively and in real-time. Thank to that it saved us much time we could have spend on different tasks.” 

Katarína Špirková, Advertising & Brand Manager , Orange

Zaraguza is a media agency that creates awarded campaigns – from TV spots to creation and optimization Google Search campaigns. From January 2019 they manage online media purchasing, as well as performance campaigns on Google, Facebook and Programmatic. Between 2019 and 2020 the agency obtained various experts from this field and gained another important dimension.  

About the Author:

Simona Pavelkova
Account Manager and aspiring PPC specialist at BlueWinston. I like to learn about newest information about ecommerce business and Google Ads.