Product advertisement – bring your products closer to the audience!

Every seller wants to highlight their product in the competition, emphasize its benefits and show it to as many people as possible – convincing them to buy that product. Product advertisement is placing your product or service to different dedicated and paid spots, with the aim to inform people and acquire their interest.

Thanks to the Internet, we have another place with various means and possibilities of taking your product advertising to a new level. You are now able to advertise on platforms such as social media, or search engines. Each allows you to create and adjust your own product advertisement. Internet has several advantages for which you should consider making it the priority domain.

One of the platforms, Google, allows you to place your products into Google Search or various webpages. They will then show up when a user is searching for a term similar to the keywords in your ad. Such online product ads have several advantages – they are flexible, cheaper, easily measurable and you can stop them whenever you want.

Product advertisement is a great tool how to engage with your potential customers. Not only will you promote your inventory, but also drive potential customers to your webpage, where they can see more stuff.

People then can search for your products like

Barum Bravuris 5HM 195/60 R15 88H in Google Search

Searching for Barum Bravuris 5HM 195/60 R15 88H

 

 

 

You will be able to show them automatically your product ad in Google Search

 

 

 

 

 

Your customer will be transfered right to your product landing page after clicking on the ad

 

About the Author:

Martin Jančo
Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)