BlueWinston makes it possible for us to advertise effectively the wide range of our products. With automated actions, we can be sure our ads are well optimized and up-to-date. The strong support of DevaGroup with its dedicated team is a game-changer. They provide well-tailored marketing solutions to match the needs of our business.
The problem we tried to solve
- a plethora of products needed to be advertised on Google Search
- creation of unique Keywords and Ads for every single product
- how to advertise keywords, which are suitable for 2 or more products (the same keyword can be used for 2 or more products)
How BlueWinston helped?
- fast creation of thousands of keywords (specific for every book)
- filtering products in the campaigns (e.g. only books published in 2018, 2019, 2020)
- advertising for books that could not otherwise be advertised (product DSA campaigns)
Duplicity keywords – automatically added to Product – Group text campaigns, the user is taken from the Google Search to Search result page on the e-shop, and then can choose between different authors or years:
Automatically generated Search URL, in this case, look like this: https://www.ksiegarnia.beck.pl/catalogsearch/result/?q=Kodeks+karny+skarbowy+Komentarz
There are at least two books “Kodeks karny skarbowy. Komentarz” from different authors:
- prof. dr. hab. Leszek Wilk, book published in 2020
- dr. hab. prof. Grezegorz Skowronek, book published in 2019
The results from March 2021
BlueWinston has very successfully created keywords and ads for a number of products, with regular updates on the prices in the ads. The results there is a high conversion rate, a low cost per order (CoS), and a high clickthrough rate (CTR).