• removing search volume keywords

Removing Low Search Volume Keywords from Google Ads campaigns

We are constantly improving our BlueCinston PPC tool with new functions and options. In this new article, you can read about the new features we added in Update 1.77.25.

1. Removing Low search volume keywords

We bring you a new feature that works on all campaigns in your entire BlueWinston account. When you turn this feature on, BlueWinston will automatically remove all keywords with low Google Ads search volume (in campaigns created through BlueWinston).

It looks like a small button, but it’s a great feature! BlueWinston stores all keywords that Google Ads marks as “low search volume” in a database. Subsequently, the next time you update Google Ads, these keywords are removed (not paused) in Google Ads. So far, this feature is in Beta. We will gradually fine-tune it to bring our users the best possible results.

Benefits of in bulk deleting low search volume keywords:

  • when deleted low search volume keywords you will get cleaner google ads campaigns
  • the overall health status of Google Ads campaigns and the Google Ads account will improve
  • the number of keywords in the campaigns will be diluted
  • more space for new campaigns and new keywords – very suitable for clients which have thousands and tens of thousands of keywords

2. Price and max CPA in reports

Since this update, product information (mainly price) is stored in our database. This is used at this stage to display the price of products in reports. BlueWinston > Google Ads > Reports

The report for product text campaigns is now expanded with a Price (product) column, which is read from the XML feed, and a column with the calculated max CPA for each of your products has been added.

What is the advantage of this new feature?

In BlueWinston reports you can see the price of products and the calculated max CPA (maximum cost per acquisition) for each product. You can clearly see if clicks are getting regular products or too expensive/cheap products. You can also see at a glance the calculated max CPA and the spend so far for the product.

How is max CPA (per product) calculated in BlueWinston?

In part Automated Scripts you have an option to calculate max CPA for every product (Ad Group), there are 3 ways:

  • Set fixed maxCPA for every product (Ad Group)
  • Dynamically calculate maxCPA from Product price
  • Set maxCPA as value from XML feed

3. Ad Customizers in Ad patterns

We have added new functionality for adding Ad customizers to advertising templates. All you have to do is type {, then you will see a new menu with ad customizers. You will also find here a check if the given Ad customizer and its attributes exist.

product campaign for a specific location

4. Google Ads API

We now use a new API (Google Ads API) to load campaigns from Google Ads.

The old API (Google AdWords API) is no longer used because Google already offers and recommends a new API that has more options and updates.

5. Fixed bugs

Fixed various bugs, such as the Google Merchant bug list not showing the correct percentages.

As you can see, we are constantly launching new features and many of them based on your suggestions. Try our new features and if you have any questions, write to us. Of course, if you have an idea about what we could improve, write to us.

About the Author:

Martin Jančo
Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)