• Searchterm based product campaigns - best results ever!

Searchterm based product campaigns – best results ever!

Luigi’s Human Search based campaigns

As you know, product campaigns have very good results due to perfect keywords, landing pages and relevant traffic. And from our experience, the best results have product campaigns based on searchterms with conversions on eshop. We named them Luigi’s campaigns.

The base data for these Luigi’s campaigns are searchterms that have any conversions from search on eshop. For example: user is using search on eshop, he/she will find appropriate product in search result and buy the product. We have very unique cooperation with Luigi’s box – this online tool collects search data and automatically sends some of them via XML feed to BlueWinston. Searchterms from Luigi’s box are used for keywords creation and automatically transfered into your AdWords thanks to BlueWinston’s tool.

On-site Searchterms transformed into Keywords

Thanks to cooperation with very specific tool called www.LuigisBox.com which is focusing on fulltext search results in your e-shop, we are able to automatically generate campaign through API connection of these 2 tools, which is filled with ONLY convertible searchterms from your e-shop! Result is huge improvement in avarage conversion rate and ROI!

  • Let your customer search for specific products and product gorups
  • Let BlueWinston & Luigi’s Box to find out those searchterms
  • Let programatic solution gain more profit from your advertising
  • Use Luigi’s Box and find your errors in on-site search results
  • Use Luigi’s Box and implement Autocomplete on your site
  • Use Luigi’s Box and manage your search results, redirects, etc.
  • and much more…

Results from Luigi’s product campaigns

Results form these campaigns are very good, often even better than from usual product campaigns. Why are these results so good? The main reason is that these campaigns are based on real, human search on eshop. Only search results from humans and with conversions are used for these campaigns. These campaigns have higher conversion rate, lower CPA and lower bounce rate.

Simply, human search based campaigns

Pharmaceutics eshop (3 months stats., 2017)

Searchterms in campaignTotal clicksCTR (%)Conv. rate (%)ROI (%)ACOS (%)
Eligible: 2503 / Total: 30443970722,18 %3,85 %38,99 %14,39 %

Electronics (3 & 1 month stats., 2017)

Searchterms in campaignTotal clicksCTRConv. rate (%)ROI (%)ACOS (%)
Eligible: 1315 / Total: 209792868,84 %2,78 %69,26 %11,82 %
Eligible: 389 / Total: 473117811,88 %4,80 %455,58 %3,60 %

Price comparison site (3 months stats., 2017)

Searchterms in campaignTotal clicksCTR (%)Conv. rate (%)ROI (%)ACOS (%)
Eligible: 52 / Total: 5517803,11 %40,51 %n/an/a
Eligible: 1009 / Total: 1074116374,43 %47,91 %n/an/a

Musical instruments (3 months stats., 2017)

Searchterms in campaignTotal clicksCTRConv. rate (%)ROI (%)ACOS (%)
Eligible: 49 / Total: 565215,46 %5,76 %401,73 % 3,99 %

Photo devices and equipment (3 months stats., 2017)

Searchterms in campaignTotal clicksCTRConv. rate (%)ROI (%)ACOS (%)
Eligible: 31 / Total: 3855012,20 %3,05 %124,96 %8,89 %

Bathroom & Garden products (1 month stats., 2017)

Searchterms in campaignTotal clicksCTRConv. rate (%)ROI (%)ACOS (%)
Eligible: 8 / Total: 23421,05 %25,00 %4958,14 %0,40 %

Air conditioning & air purifiers (3 months stats., 2017)

Searchterms in campaignTotal clicksCTRConv. rate (%)ROI (%)ACOS (%)
Eligible: 18 / Total: 2223918,26 %4,26 %20,39 %4,15 %

What we need to start with Luigi’s campaigns?

It is very simple to start with Luigi’s product campaigns. You need only to implement short piece of code to your eshop and right after that Luigi’s box will start to collect search data. You can ask us for this short script or directly staff of Luigi’s box. Then we can create Luigi’s product campaigns, for free. Right after ready, we will notify you and you can check & run prepared campaigns. As volume of data will grow, also traffic from Luigi’s campaigns will rise.

What is the price for Luigi’s human search based campaigns creation?

There is a free testing period for one month from Luigi’s box and also from BlueWinston. You can freely use both of these services during first month, with no charge. Ecommerce marketers appreciate that we can create few pilot campaigns for free. These product campaigns are then fully prepared to check and run. So, from your side there is a minimum of work, much of work is on our side. We can prepare campaigns using our experience, for no cost on your side.

What data collects Luigi’s box?

Luigi’s box collects search data on eshop. These data are for example: searchterms, search results, conversions etc. These data are used for search optimization (you can discuss directly with them how to optimize your search results) and for very specific and world unique Luigi’s product campaigns.

Luigi’s leaflet

Try now for free

Contact us: [email protected] and ask for Luigi’s campaigns!

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Want to learn more about automating product campaigns? Schedule a 1-to-1 call with one of our account managers.

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About the Author:

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)