Recently, we announced that Google will remove the average position during the year and replace it with new metrics. It was removed from Google Ads by September 30th, 2019.
The average position will be replaced by the two metrics we reported in our older blog. – Search top impression rate and Search absolute top impression rate. According to Google, these new metrics should be more relevant as they will only reflect the actual placement of your ads in Search.
The change will affect all areas using an average position. The metrics will be removed from some features, others will be for deleting an average position completely deactivated. These positions are:
- Rules using an average position
- Custom columns using average position
- Saved reports filtered on average position
- Saved filters with average position
If you use scripts in Google Ads that work with average position, ensure yourself they work correctly.