We have certified Digital Champion!

Between the end of January and March 2020, the Automation & Digital Champions training program was designed for Google Partners. The object this time was automation and smart bidding. There were dozens of specialists from each CEE country, with only one person per agency.

The training program focused on a better understanding of smart bidding strategies. This is a way of bidding (pay-per-click) in Google Ads campaigns where we set the values we want to achieve – such as target cost per order (target CPA). Google then controls where and in what position it will show our ads.

Directly from Google employees, we received recommendations on how to choose and set up smart bidding strategies and their target metrics properly. For example, you need to set a target CPA correctly – we can’t expect a price of 5  for a good steak when the normal price is at least 30 .

How is it recommended to look at metrics for different smart bidding strategies?

It is clearly summarized in this table:

Martin first attended training in Google Slovakia offices, followed by office hours and video training for the CEE region and internal training for the BlueWinston team.

As a bonus, here are a few pictures of how Google’s offices in Bratislava are themed:

BlueWinston.com is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management