Achieving a 636% Profit Surge on a 15% Margin Selling authentic Italian pasta, specialty coffee, or honest olive oils is a delightful mission. Italian gastronomy has a massive following in Slovakia, but with a narrow 15% profit margin, the e-shop Perfetto.sk and marketing agency Boosters couldn’t afford to let their ad budget

...expand reach for additional product groups, and maintain exceptionally high efficiency? Selling top-tier photo equipment sounds great, but from a performance marketing perspective, it is like walking on thin ice. Prolaika operates with low margins typical for this segment. With such tight margins, you cannot afford to overpay a single euro