Microsoft Audience Network

In the current digital era, when the company spends a lot of its private or working time in the online environment, effective advertising is the key to the success of many businesses. That is why today we will outline the topic of the effectiveness of the Microsoft Audience Network (MSAN), which offers innovative solutions to reach a targeted audience. It ensures this precisely through the use of advanced algorithms and artificial intelligence to identify and reach the right people at the right time, which consequently leads to a higher return on investment.

One of the main tools within this network is Microsoft Audience Ads, which act as native ads that appear across Microsoft platforms and devices, using Microsoft’s advanced technology and data resources to precisely target and deliver relevant advertising messages. They are designed to achieve key marketing objectives, maximize performance with zero fees, or reach users in the environments where they are most engaged (i.e. Microsoft products and partner sites).

MS Audience Ads offer a unique opportunity to reach your audience through TV and video ads. It is an opportunity to engage viewers while streaming media and browsing the web on connected TVs, computers, tablets or mobile devices. In addition, Microsoft provides exclusive access to ads on Netflix, allowing advertisers to reach highly engaged audiences watching award-winning series and movies.

At the same time, they provide the opportunity to effectively engage ideal audiences through personalized native and display ads. By leveraging Microsoft Edge, platforms such as MSN, Outlook.com and other Microsoft services, ads can be targeted to be relevant and engaging to online users.

With MS Audience Ads, it’s possible to reach even highly active PC users who spend their time in the Microsoft Store. The ads placed here (Microsoft Store Ads) are designed to effectively encourage discovery of the advertised products and ensure a higher level of user interaction.

Last but not least, they offer various forms of search ads that will effectively increase brand and product visibility.

Multimedia ads capture users’ attention with large visual displays that showcase the promoted brand and products in a prominent position on the right-hand sidebar of the search results page.

Product ads and vertical ads in turn increase the visibility of products, services and offers in an attractive form. In addition, they are specifically designed for different industries (such as healthcare, travel, automotive…), ensuring their relevance and effectiveness for a wide range of business sectors.

Source: The power of Microsoft Audience Ads

However, Microsoft has started a revolution in the world of search with Bing Chat, where users spend up to 66% more time than on a traditional search engine results page (SERP). This change allows advertisers to reach and engage their audience more effectively through MS Audience Ads, increasing the likelihood of conversions and engagement. This is demonstrated by the results to date, for example with product ads, where users spend up to 20% more time than with traditional search. Thus, also thanks to this innovative technology, Microsoft is becoming a key player in search campaign optimization.

Source: https://searchengineland.com/wp-content/seloads/2023/03/FpfbeMkXEAAii6G-scaled.jpg.webp

Microsoft Audience Ads offer a number of opportunities to activate and optimise campaigns, taking advantage of your audience’s workload and potential. An important step is to provide search and so-called audience selection, which means regularly updating and sorting your target audiences. Also, another important safeguard is to activate shopping accounts in the Microsoft Audience Network (MSAN), where setting up shopping campaigns for Audience Ads consists of the following six steps:

1. In Microsoft Advertising online, click on “Create Campaign”.
2. Select the campaign goal: “Sell products from the catalogue”.
3. Select the campaign subtype “Standard Shopping”.
4. Select the audience network.
5. Enter a campaign name and daily budget.
6. Set the audience targeting (e.g. Dynamic Remarketing…)

These steps are guaranteed to help you effectively activate and optimize your Microsoft Audience Ads campaigns, which of course will also increase their performance and achieve better results.

Microsoft Audience Ads are proving to be a powerful tool within MSAN for advertisers looking to maximize their reach and the effectiveness of their marketing campaigns. They offer a wide range of options, including search, display and native ads, CTV and video ads, as well as shopping campaigns. With services like Bing Chat and special ad formats, they increase engagement and conversions, which, when set up and optimized correctly, leads to better business results and increased ROI. And that’s why investing in Microsoft Audience Ads is an investment in the future of your business too.