Who is DevaGroup?
DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries.
They are distinguished by the status of the Google Ads Certified Partner (AdWords). They employ certified specialists, each of whom has the title of Google Qualified Individual and the SEMrush Academy certificate.
They’ve been recognized by the jury of the prestigious Mobile Trends Awards for campaign carried out by DevaGroup for Airly, receiving a distinction in the Marketing category. This is one of the most important awards in the mobile industry.
Noteworthy is also Google’s distinction through the adoption of the Google Rising Stars program – a unique initiative that distinguishes few agencies with high technical and development potential.
DevaGroup also became a finalist in the prestigious Google Premier Partner Awards competition in the EMEA region. It allowed the agency to be at the forefront of the competition, in which Google distinguishes the best partner agencies from around the world.
Krzysztof Marzec, CEO, is also a judge in the international competition European Search Awards and the author of books for the Helion publishing house: “Narzędzia Google dla e-commerce” and PWN publishing house: ” AdWords i Analytics. Zostań certyfikowanym specjalistą “.
DevaGroup is also the organizer of the semKRK conference for the SEO and SEM industry, which takes place in Krakow, bringing together business owners, marketing departments, e-commerce industry, as well as SEM and SEO specialists.
Why did they decide to use BlueWinston?
We realized there is a great potential in the tool, automate actions are made to succed. In the structure of a multi-layer campaign, we often use Shopping Ads ads supported by text ads and DSA. Despite relatively advanced automation in the Google Ads panel, it is impossible to massively create text campaigns that accurately reflect Shopping Ads campaigns. This action is time-consuming and expensive, but we know that it brings excellent results. BlueWinston does it all automatically, which allows us to focus more on the creative part of creating a campaign. We’re testing the tool all the time, looking for the best solutions. I can tell you, that it works better where the product’s own names have the potential to search.