In this post you will see how effective and profitable DSA campaigns for products created by www.BlueWinston.com can be!
Client: Lacne-baterie.eu (Eshop which sells ac adapters for notebooks, tablets, monitors and batteries for notebooks)
Our client had problem with creating classic product keywords
As you you can see. Product name are very specific and there is no possibility to create right keywords
- We were fighting with low search volume even we created product or product-group campaigns via BlueWinston.com
Then we implemented / created unique DSA – P (Dynamic search ads for products) on which we did not have eligible long-tail keywords. How to create DSA for products read here…
The rest – non eligible products were automatically moved to DSA-P campaign where system create for each product separate Ad Group with specific Auto target URL!
Result after 30 days? Average 11% conversion rate!
DSA has one “little” requirement (condition) that you have to have quite good Google index on your product’s pages. Google has the right to decide whether to run or not DSA on your products. But in this case – Lacne-baterie.eu – it’s running like a hell =)
And statistics of the best performing Ad Groups within DSA campaign
Agency services from Winston Bros Ltd.
Do you have problems with creating campaigns? You do not have enough time or people to deal with creating and managing product campaigns using BlueWinston? Contact us …