In the beginning I was skeptical about using BlueWinston, but after I started using it I saw how easy it is to manage ads and budgets. Thanks to the use of BlueWinston tools we managed to increase sales by over 40% in one year. I warmly recommend the use of these tools even to users who have basic knowledge about advertising.
Rise of Conversions (+117%)
1.1. 2020 – 30.9. 2020 compared to 1.1. 2019 – 30.9. 2019
We present a graph with a comparison of Conversions during period 1.1.2019 – 30.9.2019 and period 1.1.2020 – 30.9.2020. As you can see there is a significant rise in the number of Conversions, also thanks to using BlueWinston product PPC campaigns. The change is +1040 Conversions (over +117%).
Reasons why increased Conversions in 2020
Thanks to BlueWinston:
- Product campaigns via BlueWinston occupy the first places in Google search, the user sees the price and product name before clicking on the ad. A user who is acquainted in advance with the properties of the product (product name, price) will get to a specific product.
- Launching a combination of Product Text Campaigns and Smart Shopping Campaigns has the effect of increased traffic and conversions.
Based on PPC campaigns and awareness raising
- continuously raising the brand awareness of HappyPets.ro (because of relevant Ads)
- recognizability and differentiation from other shops with pet foods (which do not use Google product PPC campaigns)
BlueWinston.com is PPC tool which helps to automate product campaigns for Google – it is very easy to create Product Text Ads and Smart Shopping Ads. Campaigns are updated from XML feed. There is no problem about using Thai language in feeds and Smart Shopping Ads.