• happy pets

Case study: Happypets.ro | +117% Conversions also thanks to BlueWinston

happy_pets.ro
Happypets.ro is a Romanian online pet store that sells animal feed, for example: foods for dogs, cats, fish and more.

Happypets Online Srl was founded in 2006 with the main goal of offering a wide range of products for pets at competitive prices and with the possibility of delivery directly to the customer’s home. Happypets.ro has been using the BlueWinston campaign since 2017 and we can say that it is one of the satisfied customers of BlueWinston.

In the beginning I was skeptical about using BlueWinston, but after I started using it I saw how easy it is to manage ads and budgets. Thanks to the use of BlueWinston tools we managed to increase sales by over 40% in one year. I warmly recommend the use of these tools even to users who have basic knowledge about advertising.

Florin Glod, Happypets.ro

Overview of campaign types in BlueWinston

Rise of Conversions (+117%)

1.1. 2020 – 30.9. 2020 compared to 1.1. 2019 – 30.9. 2019

Happypets Conversions Change 2019-2020

We present a graph with a comparison of Conversions during period 1.1.2019 – 30.9.2019 and period 1.1.2020 – 30.9.2020. As you can see there is a significant rise in the number of Conversions, also thanks to using BlueWinston product PPC campaigns. The change is +1040 Conversions (over +117%).

Reasons why increased Conversions in 2020

Thanks to BlueWinston:

  • Product campaigns via BlueWinston occupy the first places in Google search, the user sees the price and product name before clicking on the ad. A user who is acquainted in advance with the properties of the product (product name, price) will get to a specific product.
  • Launching a combination of Product Text Campaigns and Smart Shopping Campaigns has the effect of increased traffic and conversions.

Based on PPC campaigns and awareness raising

  • continuously raising the brand awareness of HappyPets.ro (because of relevant Ads)
  • recognizability and differentiation from other shops with pet foods (which do not use Google product PPC campaigns)
happy_pets.ro

Happypets.ro is a Romanian online pet store that sells animal feed, for example: foods for dogs, cats, fish and more.

BlueWinston.com is PPC tool which helps to automate product campaigns for Google – it is very easy to create Product Text Ads and Smart Shopping Ads. Campaigns are updated from XML feed. There is no problem about using Thai language in feeds and Smart Shopping Ads.

About the Author:

Valentína Čierna
Account manager for BlueWinston. Love to look for new trends in digital marketing | Love post daily #instasotries to company Instagram or my own at worktime. My quote :''I hate Mondays, so wish you nice Tuesday.''