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Hartes.sk | Year over year profit increase 441% from PPC

Hartes.sk is an authorized seller of tools, construction machinery, and cleaning equipment of well-known brands with more than 6 000 products on offer. Retail store Hartes in Trenčín, Slovakia has an area of 1200m² and also is an authorized service center of brand Kärcher.

What we have done?

Large portfolio of products and the constantly changing availability of products caused time-consuming Google Ads account management. In that time only a limited number of products and brands were advertised. Despite the time-consuming management of campaigns It wasn’t possible to reach the required profit from PPC campaigns. So the main focus was on comparison shopping services. Decision to test Blue Winston was really important, because it positively affected results.

„Thanks to Blue Winston, Google Ads became an important channel for reaching new customers. We are thankful that BlueWinston helped us raise positive return on investment from advertising and affected the profits of our company”.

Róbert Hulman, CEO Hartes
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Why is BlueWinston perfect?

  • Fast advertising setup on whole product assortment 
  • Automation Google Ads advertising according to stock availability and margins
  • Cost savings and less time required to manage PPC campaigns
  • Actual prizes in product advertising 
  • Unique group campaigns based on native Search function in the e-shop
  • Proactive support approach from BlueWinston staff

Comparing the results Q1/2019 vs. Q1/2020

  • ROAS +52,6%
  • Turnover from PPC +169,1%
  • Profit +441,8%
  • CPA -32%
  • CTR +7,0%
  • Orders from PPC +147%
  • Money invested to advertising +73,7%

And what about the next plans for this e-shop?

Thanks to successful BlueWinston campaigns is this e-shop able to increase budgets to PPC advertisements every month. And achieve even higher profit from Google Ads. Because of not ideal Search results in e-shop search, we are thinking about testing Luigi´s box campaigns. We expect that improved Search results on e-shop will improve also Group campaigns performance.

Dávid Forgáč is a skilled PPC freelancer, who is a business partner for e-shops with specialization in performance marketing.

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About the Author:

Account Manager and Content Creator at BlueWinston. I take an interest in online marketing, design, SEO and websites.