For e-shops with thousands of items, BlueWinston is definitely the right choice. It will help automate the creation of text campaigns, but it will also help with the creation of Smart campaigns. When managing them, automation in the form of useful scripts is helpful, which can be set up in detail by a PPC specialist. The application environment is user-friendly, but it is good to first click everything and ideally go through the environment using a video conference with BlueWinston support. If you do not have the time or technical skills, I will be happy to help you create campaigns via BlueWinston.
Assignment – Campaign goal
Create and optimize product campaigns so that CoS is less than 10%. This is the default percentage that e-shops achieve in this segment when they use well-tuned product campaigns.
After testing a variety of campaigns the next structure worked really well for us:
- Google Smart Shopping – car tires
- Google Smart Shopping – car batteries
- Product text campaign – car batteries
- Product text campaign – car tires
- Group text campaign – car tires
As you can see the campaigns were divided so that we could do the setup for car tires and car batteries campaigns separately. Each campaign was unique. They all had a separate budget, targeting, bidding strategy, etc.
The keyword creation process in the group text campaign is similar to the one in the product text campaign, the difference is that one keyword is valid for more than one product. Also, the difference between the campaigns is in the URL creation.
Also, this means that we can easily use tags (attributes) from the feed and almost instantly create ads for thousands of products.
We used Smart Shopping campaigns
Campaigns were separated by category types, but we also thought to split them into categories by season (summer and winter tires).
These Smart Shopping campaigns obtained data over time and after the optimization, they achieved CoS. Even due to the fact, that the e-shop is relatively simple the results were astonishing.
How did the BlueWinston tool help the e-shop?
The biggest benefit of BlueWinston is that campaigns are updated frequently (every 6 hours). For an e-shop with tires, it was really simple to create valid and exact keywords using the BlueWinston.
Since the e-shop already has a parametric search, we know how to send the user to precisely filtered products. Now we can easily create keywords with or without manufacturer in them.
BlueWinston campaigns for pneumatiky-brno.cz for now achieved profit of 500 000 Kč (circa 20 000€) and the CoS of the whole account decreased to 5,2%.
BlueWinston.com is the PPC tool that helps to automate product campaigns for Google – it is very easy to create Product Text Ads and Smart Shopping Ads. Campaigns are updated from the XML feed.