Google ads have undergone many changes in recent months. These include not only ad displaying, but also new useful features and reorganization of the advertising platform. Search Ads 360 is a result of these changes – a unique campaign management tool for search engines.
The work of many agencies and marketers managing accounts across multiple search engines has been recognizably simplified. With Search Ads 360, they can use the interfaces of different Internet search engines to make campaigns even more efficient while saving time invested in their management.
In this blog, we’ll show you what Search Ads 360 is, what features it offers, and what benefits you get from using it.
What is Search Ads 360?
Search Ads 360 was created by renaming DoubleClick Search. It is a platform that helps agencies and marketers manage large campaigns. It allows access you to ad accounts and campaigns across multiple searches in one integrated location.
Thanks to direct connection of different search engine APIs you can manage different users’ campaigns from one place. Changes you make to Search Ads 360 are automatically copied to other search engines. You can read more about how Search Ads 360 works, how it gets data and metrics, and how does the communication between account looks like, here.
Search Ads 360 gives agencies and maketers several useful features to help them improve campaign performance, reduce ad management time, and simplify advertising work in general. As a result, you get an increased return on investment (ROI).
Features of Search Ads 360
- Everything in one place
As the core features of this platform suggest, with Search Ads 360 you can create campaigns across Internet search engines in just one place. From just one place you can comfortably control all the campaigns and ensure yourself they are up to date and provided with all the necessary settings.
- Unified reports
See the performance of your ads and keywords in unified reports. Use the detailed overview for better analysis, decision-making, and strategy formulation. Unified reports bring you cross-channel and real-time information.
- Conversion tracking
Using the Floodlight tags, Search Ads 360 allows you to track your ad conversions on both the content network and search. It doesn’t count double cross-channel conversions for the most accurate data.
- Inventory management
Campaigns, ads, and keywords can be easily created directly from your product feed. Any changes to your feed (e.g., product withdrawal) will automatically be applied in your campaigns. With inventory management feature, you create a plan which you can apply to all data in the feed you use.
You can also use the Google Merchant Center. Search Ads 360 helps you build relevant and highly targeted campaigns from your products in it.
- Automated bidding and bid strategy forecast
Get relieved of the burden of complex bidding settings. With Search Ads 360, you can rely on automated bids based on the rules you set up. Your only task is to select the target you want, and automated bids will save you time setting up the necessary strategy.
To make matters better, you can also use a bid strategy forecast that shows you estimated conversions, sales, cost-per-acquisition, and more of your targets. It uses historical data to make estimates as accurate as possible.
- Budget management
With budget management, planning is even easier for you. Based on the goals you want to achieve, you can create a plan and using the historical data you will get a budget forecast calculated.
Advantages of Search Ads 360
Work in real time
With the latest data, you can respond to real-time circumstances and adapt to market requirements immediately. This will make your campaigns competitive enough.
Create linked campaigns
Unified campaign management across search engines allows you to analyze the market from different perspectives. You’ll find out what affects campaigns on different channels, so you’re ready to respond effectively to different stimulus.
Understand customer behavior
To help you understand your customers’ behavior and create better ads to attract more of them, Search Ads 360 lets you see everything from an ad click to a conversion or leaving the page.