Expanding Reach in M.Ads with Google Import Tools

Do you have well-optimized campaigns in Google Ads? Great! But why let them work on just one platform?

Thanks to the Google Import tool in Microsoft Advertising, you can easily transfer your campaigns from Google Ads to Microsoft Ads—without lengthy setups or wasting valuable time. This gives you the opportunity to reach a new audience using platforms beyond the usual Google classics, such as Bing, MSN, Outlook, or Edge. Simply put, this move expands your reach into areas where your competition is often absent.

Key Benefits of Importing Google Ads Campaigns into Microsoft Ads

And that’s just the beginning. Importing campaigns into Microsoft Advertising offers more than just broader reach.

It also brings significant time and effort savings – instead of manually copying campaigns or reconfiguring everything from scratch, you can transfer all essential elements from Google Ads directly into Microsoft Ads. This frees up more time to focus on strategy and optimization, rather than technical setup.

You also gain access to a different audience, one that – as mentioned above – you often won’t reach within the Google ecosystem. Users who search via Bing or spend time on Outlook.com, MSN, or Microsoft 365 apps represent a valuable segment. These are often high-value customers, business users, or individuals with a stronger loyalty to brands.

Another key advantage is brand consistency across platforms. By importing, you retain not only your creatives and audiences, but also your tone of voice, visuals, and campaign structure. This ensures your brand appears cohesive and professional, no matter where your ads are shown.

And finally – efficiency. Google Import enables you to maximize performance with minimal effort. A single campaign setup can be leveraged across two major ad networks, making it ideal for advertisers, e-shops, and agencies looking to scale quickly without having to build everything from scratch.

Types of Imports into Microsoft Ads

To meet different needs, Microsoft Advertising offers three types of imports.

If you want to get online quickly, you can use “Quick Import”, which transfers your campaigns without any additional adjustments.
“Smart Import” automatically suggests optimizations to help your campaigns perform as effectively as possible within the Microsoft Ads environment.
And for those who want full control over every detail, there’s “Advanced Import” – ideal especially for agencies and more experienced advertisers.

Importable Campaign Types

No matter what type of campaign you’re using – Google Import covers a wide range of formats that you can easily transfer and launch right away within the Microsoft Advertising environment.

Performance Max Campaigns

For example, you can import P.Max campaigns, which use automation and AI to maximize performance across formats and channels. During the import, creative assets, audience targeting, search themes, and overall settings are preserved—so there’s no need to start from scratch.

Audience Ads

You can just as easily import Audience Ads – campaigns focused on targeting based on behavior, interests, or demographic data. Thanks to recent updates, when importing from Google Ads, the first image from a carousel ad can automatically adapt as a native ad within the Microsoft Advertising environment. This means less manual setup and a faster campaign launch across platforms.

Shopping Campaigns and Google Merchant Center

If you run an e-commerce store, you’ll certainly appreciate the ability to import Shopping campaigns. All product ads – their structure, pricing, and images—can be seamlessly transferred, allowing you to quickly and efficiently promote your product catalog beyond the Google ecosystem.

To avoid managing product data separately, you can also import data directly from Google Merchant Center. This syncs automatically with Microsoft Merchant Center, ensuring up-to-date product listings, prices, and availability—without any duplicate work.

Additionally, smart recommendations are coming soon. These will not only automatically detect errors during the import process but also suggest practical solutions to fix them.

Conclusion

Microsoft Advertising continues to grow, offering advertisers new ways to effectively expand their campaign reach beyond Google. The platform lets you reach audiences not only on Bing, but also on partner networks like MSN, Outlook, and Microsoft Edge, where competition is often lower.

That’s why now is the perfect time to try Microsoft Ads and discover new opportunities to boost your campaign performance. And with support from BlueWinston, you have a unique opportunity to use the platform completely free until January 1, 2026. This allows you to explore new possibilities and learn how to advertise effectively on another platform – without costs, subscriptions, or commitments.