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Most e-commerce stores are still tuning their product feeds for traditional Google Shopping: title, price, image, done. However, today’s customers are increasingly asking an AI assistant rather than a search engine. Google AI Mode crossed the 1-billion monthly active users threshold less than a year after launching. And this exact AI Mode is now becoming
Find out what exactly needs to be done to protect your targeting. Google is definitively turning off classic Dynamic Search Ads (DSA) and transitioning them to the new AI Max system. If you aren't careful with the new automatic settings, the system can easily break your precise targeting for specific products and
For almost a month now, news has been popping up everywhere that ChatGPT ads are officially a reality. You read all over the place about what a revolution this is and how it will change e-commerce. But are you also seeing real solutions and specific guides on how to set up this channel
Do you know how many euros from your daily budget are quietly being devoured right this second by completely nonsensical search terms? In our recent article about negative keywords in 2026 and how to avoid paying for the wrong clicks, we addressed a harsh reality. No matter how smart today's AI campaigns are,
Guess what? We have some great news for you. In the new update, we focused on making BlueWinston more accessible to your colleagues and clients abroad. Until now, we only operated in Slovak and English, but that changes today. 9 languages on offer and a smart start
Do you know that feeling when Google spends an unnecessarily large part of your daily budget on products with your lowest margins? Or that moment when you find out that up to 72% of incremental YouTube conversions come from completely new customers, but you are not sure how to target
Did you know that a properly optimized product feed can increase the conversion rate (CVR) by more than 12% and the click-through rate (CTR) by 7.6%? Today (in the AI-era :D), these numbers are no longer just a "nice bonus," but a matter of survival for your e-shop. Let's face it... the old
It seems everyone today is focused on performance… …and in PPC advertising, Performance Max is the symbol of performance. According to available data, this campaign type is used by nearly three-quarters to more than four-fifths of e‑shops (i.e., 75 % of e‑shops in the USA, 66 % in the DACH region, 84 % in the UK).
A campaign with a ROAS of 5:1 (500%) may look like a jackpot — but in reality, it can be unprofitable. How is that possible? ROAS (Return on Ad Spend) measures only the revenue generated by advertising relative to the cost of that advertising. So if you invest €2,000 into a
Growing revenue in e-commerce is often perceived as proof that a company is moving in the right direction. More orders, higher revenue, better ROAS in advertising systems - at first glance, everything looks healthy. And yet today, it’s completely common for an e-shop to grow… while actually losing money.
