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Did you know that a properly optimized product feed can increase the conversion rate (CVR) by more than 12% and the click-through rate (CTR) by 7.6%?
Today (in the AI-era :D), these numbers are no longer just a “nice bonus,” but a matter of survival for your e-shop. Let’s face it… the old way of online shopping is starting to be a bit “out.”
Google is currently launching Agentic Commerce in the US, which is essentially a new wave where the customer no longer has to scroll through endless lists of products. AI agents enter the process to search, compare, and handle the purchase for the human in one seamless flow.
Although this trend is currently a priority for the US market, we at BlueWinston leave nothing to chance. As your technological partner, we are preparing in advance so that both We and YOU are ready when this wave reaches us, too.
The Foundation: Data That AI Understands
For AI agents to even discover you in this “new world,” your e-shop must speak their language.
Google defines three critical areas that form the foundation of the so-called Agentic Journey.
1. AI Data
The first pillar is AI Data, meaning an extremely rich and accurate product feed. “Just any” title and price are no longer enough. The agent needs to see unique and rich Product Titles that utilize the full 150-character capacity and state key information (brand, color, material) right at the beginning.
2. Product Highlights
Equally important are Product Highlights – short, scannable bullet points that answer the most frequent customer questions in a second.
If you sell electronics or fashion, for example, the AI agent will check whether your product has a properly filled-in GTIN (Global Trade Item Number).
Without this number, the algorithm cannot categorize you accurately, and your chances of appearing in AI mode drop dramatically.
→ BlueWinston “Enrichit” – Product Data Enrichment
We handle all those strict requirements for texts and categories through our comprehensive AI Data Suite feature – Enrichit.
Our AI can automatically generate titles and descriptions that are not only engaging for humans but, more importantly, perfectly structured for machines.
This includes precise placement into Google categories and detailed Product Types (e.g., Home > Furniture > Tables), which is crucial for correctly matching queries.
Besides texts, Enrichit also takes care of visuals. Agentic Commerce is, after all, a highly visual affair. Google recommends not only main photos on a white background in high resolution (1500x1500px) but also additional images (e.g., product photos from a different angle) or so-called lifestyle images. These are the photos where your product is shown in the real world – for example, sneakers on a runner in the forest.
AI-Generated
Our system will help you fine-tune these visuals, including videos, so you can shine in Google Discover or P.Max campaigns.
What remains on the merchant’s shoulders?
While we at BlueWinston take care of the “digital fuel” for your feed, you, as e-shop owners, must ensure flawless infrastructure and business policies in the era of Agentic Commerce. Google agents will favor e-shops that are transparent in their logistics.
This means having clearly defined and configured Shipping, ideally with fast delivery and clear pricing (preferably free shipping). The agent needs to know exactly when the goods will arrive at the customer’s home.
Another important factor is the Return Policy. You must clearly state how many days the customer has to return an item and whether this process is free of charge.
It is also important to collect Product Ratings (stars), which build the necessary trust with both the agent and the customer. Don’t forget to transition to the Merchant API as well, so the agent always has up-to-date information on what you currently have in stock.
Heading towards a seamless purchasing experience
The goal of all this progress is to remove unnecessary obstacles. Thanks to the Universal Commerce Protocol (UCP), you remain the seller, but the customer handles the purchase directly within the AI interface.
Source: Google Merchant Center Help
It is a revolution that will reward those who have their data in order.
Prepare for the future today. With the BlueWinston AI Product Data Suite, you get not only a tool to improve your feed but a partner who will guide you through the transformation toward Agentic Commerce.
If you are interested in this topic of a new way of advertising, or if you want to prepare your feed for the arrival of AI agents, schedule a FREE, no-obligation consultation or feel free to contact us at [email protected].
