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free until 2026! Do you have well-optimized campaigns in Google Ads? Great! But why let them work on just one platform? Thanks to the Google Import tool in Microsoft Advertising, you can easily transfer your campaigns from Google Ads to Microsoft Ads—without lengthy setups or wasting valuable time. This gives you the opportunity
A New Era of Personalized Online Shopping ChatGPT is no longer just a tool for generating text or answering questions. OpenAI is expanding its capabilities into the realm of online shopping - and it’s doing so in a way that fundamentally differs from traditional search engines or e-commerce platforms.
Starting in June 2025, Google Ads will introduce a significant new feature that will change how visual identity is managed in Performance Max (P.Max) campaigns. This update is called Brand Guidelines – a new functionality that allows advertisers to ensure consistent display of their business name and logo across the entire campaign. This feature
Google Ads continues to respond to advertisers' needs by improving its tools for campaign optimization. One of the most recent and highly anticipated updates is the change in the negative keyword limit for Performance Max (P.Max) campaigns. This update brings a major improvement that not only gives advertisers more control over campaign performance but
Performance Max campaigns have become an integral part of the strategy for many advertisers who want to fully leverage the potential of advertising and boost their business growth. They are a highly effective type of campaign because they enhance the reach and efficiency of your advertising strategies. Their main benefit is automation and the
In PPC advertising for e-commerce, it’s common for business owners to prefer simpler methods of capturing customer attention, which may not always be the most effective for reaching the relevant audience. Many invest up to 80% of their budget in Shopping Ads, often overlooking the potential of product search campaigns. While this approach can be
What is P.Max Labelizer, and why is it unique for P.Max campaign optimization? Our P.Max Labelizer is an advanced tool for automatically labeling and optimizing products in Performance Max (P.Max) campaigns, based on historical performance data. The goal is to reduce budgets for unprofitable products, boost the profitability of top-performing ones, and enhance the
How to maximise your campaigns' effectiveness? Microsoft Ads Performance Max campaigns are exceptionally powerful tools for enhancing the reach and efficiency of your advertising strategies. With their advanced automated features, they deliver excellent results with minimal need for manual intervention, saving both time and energy for advertisers. However, like any technology,
With the rise of the digital era, business owners have gained numerous new avenues for self-promotion and expanding their customer base. Digital advertising has emerged as a highly effective method to promote products and services. Google Ads, with its dominant global market share, is the clear leader in the creation and management of advertising
The upcoming Black Friday and Cyber 5 season (the five days including Black Friday, Cyber Monday, and others) represents one of the most important opportunities each year for e-shops to maximize their revenue. According to Statista, as many as 68% of all shoppers plan to make their purchases ONLINE during Black Friday. For this
