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free! Most performance-driven campaigns in Google or Microsoft Ads today run with maximum automation. However, many marketers face a dilemma: …why do some products “take off” while others “sleep,” even with the same budget and settings? The answer lies in how these platforms see and process a product as a data object, not simply as a
How to Use Performance Max and Other Automated Formats Effectively Automation is now a standard in PPC advertising…it not only helps advertisers save time, but it can also identify customers and conversions that would otherwise go unnoticed. Performance Max campaigns (in both Google Ads and Microsoft Ads) represent the most advanced generation of such automated
You have the perfect product image. It's really great. It could win over customers right now. But... a video would work even better, and you say to yourself, "Great, but who has the time, money, and nerves for that?" Source: Microsoft Advertising This is where Microsoft Copilot
If you still believe that Google is the irreplaceable king of online advertising, prepare to be surprised. While Google Ads increased its advertising revenue by 10.4% year-over-year, Microsoft Ads achieved double that - 21% - and its growth trajectory continues to rise. But it’s not just about the numbers. It’s a clear signal that
At the beginning of 2025, BlueWinston launched the innovative Microsoft Ads for Free program, allowing e-shops to leverage the full power of Microsoft Ads without any initial costs. The program combines automated product campaigns, advanced optimization and performance tracking tools, and up to €600 in advertising credit from Microsoft. Our goal was to
AI is transforming the way we communicate, work, search for information, and shop. While a large part of the advertising industry is still experimenting with how to adapt to this new reality, Microsoft has long since jumped on board. Its AI assistant, Copilot, is becoming one of the most interesting and effective advertising spaces today.
If you work with P.Max campaigns, you know that success often lies in the details. Proper product segmentation, quick reactions to performance, and most importantly - as little manual work as possible. That’s exactly why we created the BlueWinston P.Max Labelizer, a tool that helps you automatically label products based on their performance,
Imagine you have two different teams in the same store, both offering the same product. One is fast and innovative, leveraging AI to its advantage. The other is more traditional, but proven and reliable. How would you decide which team to send to the customer? That’s exactly the kind of dilemma many advertisers face
Searching, meaning the moment when a user enters a question into Google or another tool, used to be a fairly straightforward process. Type in some keywords, click on a few links, maybe save something or make a purchase. But in recent years, this process has fundamentally changed. Today, people aren’t just looking for answers. They
Some advertising strategies are so ingrained in our routines that we barely think about them anymore. They just work. They are there. You simply set a goal, assign a budget, and the system takes care of the rest. But even the most established tools evolve over time, sometimes quietly, other times with a major
