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For almost a month now, news has been popping up everywhere that ChatGPT ads are officially a reality. You read all over the place about what a revolution this is and how it will change e-commerce.
But are you also seeing real solutions and specific guides on how to set up this channel and, most importantly, how to prepare your product data for this specific type of advertising? Probably not.
First of all, let’s explain what this is actually about, how the system works, and why you should care. Then, we will look at the real solutions we are preparing for you so that you can catch this wave.
OpenAI Ads in 31 European Countries
While e-shops are burning their budgets in overcrowded Google Search, customers are already sorting out their purchases elsewhere. Since August 24, 2026, OpenAI has launched the largest expansion of its advertising system to date, bringing ChatGPT ads to 31 European markets, including Slovakia and Czechia.
The Fundamental Difference = Keywords vs. Context
People don’t use shortcut searches in ChatGPT. Instead of querying “quiet vacuum cleaner,” they describe their problem, constraints, and current life situation, which the artificial intelligence then uses to compare options for them.
| Feature | Traditional PPC | ChatGPT Ads |
|---|---|---|
| Targeting | Exact keywords | Conversation context and core problem |
| Advertiser Tool | Keywords & Audiences | Context hints (purchase situation description) |
| Purchase Phase | Searching for a specific product | Exploring options and comparing |
Source: Table based on information from open.ai
Performance Features
Artificial intelligence has long stopped selling just impressions. The platform is gaining real performance elements. Thanks to the support of the OpenAI Pixel and Conversions API, advertisers can utilize conversion optimization (oCPC), allowing the system to prioritize clicks with the highest probability of purchase.
E-shops can upload their own customer databases for remarketing, although smaller players will hit a strict limit here—the system requires a minimum of 25,000 matched contacts.
For e-commerce, the biggest draw is product feeds. The system can select products directly from your catalog based on what the user is currently discussing.
Safety for E-commerce
If you are worried that paid advertising will disrupt the credibility of AI, OpenAI has clear rules. The ad does not influence the chatbot’s response itself and is displayed exclusively as a clearly separated “sponsored” block below the text.
Furthermore, ads are only shown to adult users on free versions (Free and Go). Conversations remain strictly private, and user data is not sold to advertisers.
How to Prepare Today
Since the self-service Ads Manager is not yet fully operational in Europe, campaigns are primarily launched through technology partners. However, you need to prepare today. Early tests showed a conversion rate of only 0.21% for ChatGPT Ads compared to 3.71% in Google Ads, so it must be approached as a new channel with a separate testing budget.
What to Do Now?
If you want to jump on this new trend among the first and gain a significant competitive advantage, contact us; we are currently preparing ChatGPT Instant Checkout in Shopping. We will help you with the actual strategy and setup of advertising in ChatGPT, and above all, we will solve your most critical pain point: product data. Success in ChatGPT does not lie solely in how much you invest in advertising, but in what context your feed provides.
Using our AI Product Data Suite, we can automatically and effortlessly fix and enrich your product feeds. This means we will generate catchier headlines, write detailed descriptions, prepare attributes, and optimize product images and videos exactly so that OpenAI algorithms evaluate them as highly relevant. And all this happens automatically – without effort and in a fraction of the time.
