• How to connect a Microsoft Ads Merchant account to BlueWinston

How to connect a Microsoft Ads Merchant account to BlueWinston

We have been working hard on implementing Microsoft Ads Performance Max campaigns in the BlueWinston PPC tool, so let’s talk more about it.

With BlueWinston’s PPC tool, you can create Microsoft Ads Performance Max campaigns in a few minutes and with a few extra features.

We bring you the entire creation process guide as well as an explanation of the main features of MS Ads Performance Max campaigns. As a result, you can achieve higher-performing campaigns than if you created and optimized them in your Microsoft Ads account.

Connection of the Microsoft Ads MerchantCenter

1. From the main menu, go to Feeds > Merchant feeds and connect your Merchant from your Microsoft Ads account via the + Add new merchant account icon.

Merchant feeds
Downloading data from Merchant to BlueWinston

2. On the following pop-up window, we recommend selecting to download data from the Merchant account to BlueWinston:

Confirm with the OK button

3. Confirm by pressing the OK button. In the next step, you will select the Merchant account to be connected to BlueWinston.

Choose Merchant account

4. Select the correct Merchant Account:

Choose your account number
Confirmation of Merchant account connection

5. You should then see your Microsoft Ads Merchant account linked. In BlueWinston, under Merchant feeds, select to download product data from Merchant.

Downloading product data

You have successfully connected your Microsoft Ads Merchant account. Excellent!

You can proceed to create a Microsoft Ads Performance Max campaign by following the instructions.

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About the Author:

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)