Product search ads are very popular these days. BlueWinston.com is a web service & automatic product ads tool which primarily enables creation and easy administration of product and group oriented campaigns using Google AdWords services in order to create text search ads and keywords for the products from XML feed in your online shop (e-shop). BlueWinston is your personal AdWords manager that makes ads for all (or) only selected products automatically. It doesn’t matter whether you offer five or five thousand products in your online shop. BlueWinston will send the ads to your Google AdWords account from where they will be displayed to your customers in the form of sponsored and targeted advertisement links in Google Search results.
Why to focus on Product campaigns?
The advantage of working with long-tail key words (for example:BEKO RCSA 330 K31PT) lies in the fact, that a customer enters such expression to Google Search only after he/she has decided to buy a particular product, type, colour or even size. In average, product-oriented campaigns have 3-7% conversion rate. In some cases, we have registered up to 30% conversion rate! In terms of long-tail key words, competition is much more lower, because the expression is often very specific and that’s why the costs for advertising are lower.
The displayed advertisement link created by BlueWinston does not only lead customers to your website’s category, as in case of regular advertisement links, but it also leads them directly to the desired product. Customers can buy an item immediately, which reduces the risk of customers leaving without placing an order.
No.1 – Product campaigns with Text ads targeted on specific products
Product performance campaigns are highly targeted Text ads in Google search which work with long-tail keywords. Read more about benefits of long-tail keywords here. The only “problem” is fact, that product long-tail keywords have often “low search volume” status, that all other competitive tools can not deal with this status as we will see on example below.
Product targeted Text ads in Google Search
World’s unique Truncating method for automatic finding new keyword variants
Thanks to truncating method, BlueWiston automatically finds suitable product long-tail keywords. It is very important, that all generated keywords are unique for specific product. If BlueWinston finds out that some phrases contains more than 1 product inside of XML (e-shop) it will not include those keywords inside of product campaign not like other competitive tools which have duplicates even in tag combination method!.