Introduction: Product search ads from XML for Google Search

Product search ads are very popular these days. is a web service & automatic product ads tool which primarily enables creation and easy administration of product and group oriented campaigns using Google AdWords services in order to create text search ads and keywords for the products from XML feed in your online shop (e-shop). BlueWinston is your personal AdWords manager that makes ads for all (or) only selected products automatically. It doesn’t matter whether you offer five or five thousand products in your online shop. BlueWinston will send the ads to your Google AdWords account from where they will be displayed to your customers in the form of sponsored and targeted advertisement links in Google Search results.

Why to focus on Product campaigns?

The advantage of working with long-tail key words (for example:BEKO RCSA 330 K31PT) lies in the fact, that a customer enters such expression to Google Search only after he/she has decided to buy a particular product, type, colour or even size. In average, product-oriented campaigns have 3-7% conversion rate. In some cases, we have registered up to 30% conversion rate! In terms of long-tail key words, competition is much more lower, because the expression is often very specific and that’s why the costs for advertising are lower.

The displayed advertisement link created by BlueWinston does not only lead customers to your website’s category, as in case of regular advertisement links, but it also leads them directly to the desired product. Customers can buy an item immediately, which reduces the risk of customers leaving without placing an order.


Try to imagine that we have 905 products from segment: fridges


Standalone fridge BEKO CSA 365 KD0X with freezer


BEKO RCSA 330 K31PT + 5 years warranty

No.1 – Product campaigns with Text ads targeted on specific products

Product performance campaigns are highly targeted Text ads in Google search which work with long-tail keywords. Read more about benefits of long-tail keywords here. The only “problem” is fact, that product long-tail keywords have often “low search volume” status, that all other competitive tools can not deal with this status as we will see on example below.

Product targeted Text ads in Google Search

To successfully deliver product text ads like these below -> you have to create unique long-tail keywords for your products. We will show you the main difference and why you should use our tool for generating product long-tail keywords and stop loose your money for non worthy tools!

Searching for BEKO CSA 365 KD0X in Google


World’s unique Truncating method for automatic finding new keyword variants

Thanks to truncating method, BlueWiston automatically finds suitable product long-tail keywords. It is very important, that all generated keywords are unique for specific product. If BlueWinston finds out that some phrases contains more than 1 product inside of XML (e-shop) it will not include those keywords inside of product campaign not like other competitive tools which have duplicates even in tag combination method!.

Product long-tail keywords created by Truncating

Standalone fridge BEKO CSA 365 KD0X with freezer

Show generated product long-tail keywods

All generated keywords for this product (AdGroup)

+Standalone +fridge +BEKO +CSA +365 +KD0X +with +freezer
+Standalone +fridge +BEKO +CSA +365 +KD0X +with +freezer
+Standalone +fridge +BEKO +CSA +365 +KD0X +with +freezer
+Standalone +fridge
+BEKO +CSA +365 +KD0X +with +freezer

Thanks to BlueWinston you can get eligible keyword
+BEKO +CSA +365 +KD0X

BEKO RCSA 330 K31PT + 5 years warranty

Show generated product long-tail keywods

All generated keywords for this product (AdGroup)

+BEKO +RCSA +330 +K31PT +5 +years +warranty
+BEKO +RCSA +330 +K31PT +5 +years +warranty
+BEKO +RCSA +330 +K31PT +5 +years +warranty
+BEKO +RCSA +330 +K31PT +5 +years +warranty

Thanks to BlueWinston you can get eligible keyword
+BEKO +RCSA +330 +K31PT

Products with eligible keywords
Total products in campaign
Products with low search volume keywords
Almost all products are covered! 99%

Learn about Truncating & Per-partes methods developed by BlueWinston

BluWinston funkcie, notebook so stĺpcovým grafom

By |Categories: Features|Tags: | is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management