• How per-partes for gradually enabling keywords works in Google AdWords

Per-Partes method for gradually enabling long-tail keywords

ELECTROLUX EJ 11800 AWPer-Partes is for gradually enabling keywords inside your AdGroups.

This feature secures that keywords with the highest number of words inside will be turn on at first. Next every 4 hours will BlueWinston get informations about these words from AdWords and control if they are eligible or not. If they have low search volume, next shorter version of the keyword will be turn on etc…

Try to imagine that we have product called:

ELECTROLUX EJ 11800 AW stand alone fridge with freezer

PER PARTES METHOD – HOW IT WORKS?

Red: Low Search Volume keyword
Grey: Paused keyword
Green: Eligible keyword

Round #1 (first upload)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (paused) ELECTROLUX EJ 11800 AW stand alone fridge (paused)
ELECTROLUX EJ 11800 AW stand alone (paused)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused) ELECTROLUX EJ 11800 (paused)

Round #2 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge (paused)
ELECTROLUX EJ 11800 AW stand alone (paused)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused)
ELECTROLUX EJ 11800 (paused)

Round #3 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (paused)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused)
ELECTROLUX EJ 11800 (paused)

Round #4 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (Low Search Volume)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused)
ELECTROLUX EJ 11800 (paused)

Round #5 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (Low Search Volume)
ELECTROLUX EJ 11800 AW stand (Low Search Volume)
ELECTROLUX EJ 11800 AW (paused)
ELECTROLUX EJ 11800 (paused)

Round #6 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (Low Search Volume)
ELECTROLUX EJ 11800 AW stand (Low Search Volume)
ELECTROLUX EJ 11800 AW (eligible) ==> finally found eligible keyword!
ELECTROLUX EJ 11800 (paused) ==> this keyword will never by enabled because of Per-Partes ON

Read more about Truncating method-> method for generating keywords from Products with huge amount of unnecessary words

We have a few tips for you

1. When to use Per Partes for keywords?

By default Per Partes method is enabled for every brand new campaign in BlueWinston. It helps you to find the best possible keyword and prevent you from enabling too short and generic keywords, which could waste your money.

The best is to use Per Partes method when you need as specific traffic as possible. For example we highly recommend using Per Partes method for Keywords and Ad Groups when you have generic words in your Product names or your Product names are not well built in XML feed. See our article how should look like Product names in XML feeds.

2. How to narrow or broaden traffic using Per Partes method?

You can narrow or broaden traffic to your website using Per Partes for keywords and Ad Groups. When you use both of them, your traffic is the most specific as can be. When you switch off Per Partes for Keywords, or even for Ad Groups, you will get more broad traffic, because all created keywords in the campaign will be enabled.

Here you can read more about managing traffic using Per Partes – in Product campaigns and in Product – Group campaigns. In both of articles are also some other tips on how to increase traffic when too low.

3. One enabled keywords per Match type in one Ad Group

When you are using more keyword match types, everytime BlueWinston finds eligible keyword, it is enabled in all keyword match types created. So at the same time there will be enabled the same keyword, for example in Exact and BroadMatch Modifier match types.

About the Author:

Štefan Chochlac
CEO at BlueWinston. I work in the ecommerce business for more than 6 years and I aspire to be always up-to-date with everything. I work very hard to push our team forward and achieve every set goal.