The most important season of the year is not so far from us. We wanted to bring a few tips and recommendations on how you can better prepare for the main season of the year. In this article, we’ll talk about Microsoft Ads campaigns, thanks to which you can get additional conversions at a low cost per acquisition.
If you don’t have an Microsoft Ads account, we recommend creating one as soon as possible. You can then start advertising on the Bing search engine through performance campaigns and boost your advertisement by one more advertising channel.
We offer a broad checklist that can increase the success of Microsoft Ads campaigns:
1. Be ahead of the curve
If you want to be ahead of your competitors, we recommend that you launch your campaigns as soon as possible. It’s up to you whether you import them from Google Ads or create new campaigns.
- Double check that you have active relevant accounts and campaigns.
Use automated options and scripts to find disapproved ads and keywords -> read more on the Microsoft Ads website.
- Gradually add other keywords that can be searched for more and more.
- Make sure you also include options for mobile ads to get more clicks and conversions throughout the season.
2. How to achieve the highest possible ROAS
For the best performance of campaigns in terms of return on investment (ROAS), we recommend:
Use in-market audiences for your Bing search campaigns
Use the right Ad extensions -> more on the Microsoft Ads website
- Check and refine your bidding strategies, for example Target ROAS or Target CPA, so that they bring you the results you need (return on investment, cost per acquisition, etc.).
Don’t forget to apply seasonal adjustments -> see more on the Microsoft Ads website
3. Keywords, ads and bidding strategies
This is a very important part. When advertising through Microsoft Ads, use long-tail keywords (long keywords), but don’t forget shorter ones that can bring you traffic and can be a source of data for remarketing campaigns.
Use Product Text DSA campaigns to show your ads even for low-search products.
Use responsive ads (RSA) for search → you can read more about how RSA ads work on the Microsoft Ads website.
Do not forget about sufficient budgets for Microsoft Ads campaigns and be prepared that the prices for clicks may go up. This is due to higher competition, but also higher purchasing demand from customers.
Use automatic bidding to maximize the profitability of your campaigns
4. Microsoft Shopping and P.Max campaigns
You can use Microsoft Shopping campaigns or Microsoft PMax campaigns to advertise products. With P.Max campaigns, you target all Microsoft advertising networks, so you can get more clicks and conversions.
- Add special offers to your products in Merchant to get the most sales from your seasonal promotions.
- Update your product data (feed) at least once a day.
- Add as much relevant information about your products to your feed as possible. Subsequently, Microsoft Merchant will have more data about products and will therefore be able to better target ads to relevant users. Use SKU data and unique identifiers.
- You can create Microsoft PMax campaigns through BlueWinston and more precisely choose the products you want to advertise. You can use filtering by brands, categories, prices, etc.
Conclusion and summary
As for performance campaigns, Microsoft Ads is another performance channel from which you can get orders at a low cost (low ACOS or high ROAS). Therefore, we recommend that you launch product campaigns via Microsoft Ads as soon as possible. Then check the options and settings currently offered by Microsoft Ads in order to make the most of the potential of your campaigns.