Microsoft Ads: Spring Trends Driving Profit

Spring is a season when consumers begin to focus more on refreshing and improving their homes and gardens. With the arrival of warmer months, there is a natural increase in interest in products that can transform both interiors and exteriors into more pleasant and functional spaces.

This trend presents advertisers with a unique opportunity to align with current consumer interests, tap into the growing demand for specific product categories, and reach a broader audience. One effective way to boost product visibility and drive better results is by leveraging Microsoft Ads.

The current months represent a key period for the home and garden segment, as consumers begin searching for everything from new flowers and outdoor furniture to home and exterior renovations. This is why the market is highly dynamic and strongly competitive. Consumers will be actively looking for new ways to improve and elevate their living spaces. For advertisers, it will be essential to understand consumer purchasing behavior—how they search for products and what influences their buying decisions. Only then will they be able to effectively capture attention and drive traffic to their online store.

Source: Microsoft Ads

As we can see from the graph, the home and garden segment reaches its peak demand in spring. Last year, clicks and conversions began to gradually rise as early as mid-February. During this period, the average CPC remained relatively stable through the end of April but increased at the beginning of May. This indicates higher competition among advertisers trying to capture the final wave of consumer interest before the summer months. For this season, conversions are expected to grow by up to 19%, while the cost per acquisition (CPA) is projected to become 12% more efficient.

To fully take advantage of spring growth in the home and garden segment, it’s important for advertisers to properly time and optimize their campaigns. Based on historical data, demand remains strong in April, with many consumers moving into the final phase of the decision-making process. That’s why launching ad campaigns early is essential—to secure strong ad placements and reach potential customers at the right time, when they’re beginning to make purchase decisions.

Diversity in ad formats plays a crucial role in the success of campaigns and increases the likelihood of conversions in the home and garden segment. A mix of visual and text ads helps reach users in various stages of the purchase journey. Shopping ads attract attention in search results. Text ads target specific keywords and provide important decision-making information. Dynamic Search Ads (DSA) automatically adjust content based on your website, ensuring greater relevance.

Products in the home and garden segment often involve longer buying cycles. Consumers may spend weeks or even months comparing offers, weighing options, and planning larger purchases. By extending remarketing windows, advertisers can effectively reach customers throughout the decision-making process and increase the likelihood that they will return.

Top-of-funnel tactics are essential in this case. These include display campaigns designed to build brand awareness and boost engagement in the early stages of consideration. Repeated exposure to your e-shop’s offerings through remarketing helps keep your brand top-of-mind—right up until the moment the customer decides to make a purchase.

If advertisers in the home and garden segment want to increase the success of their campaigns and reach the right audience, they should take advantage of the advanced targeting options offered by Microsoft Ads. This platform allows you to reach higher-value audiences, as its users have, on average, 11% higher income than customers on other networks.

Effective strategies include:

The spring season presents a unique opportunity for advertisers in the home and garden segment to reach consumers who are actively searching for products and planning major purchases to enhance their living spaces. Proper campaign timing, diverse creative formats, and strategic targeting using advanced tools in Microsoft Ads can significantly boost campaign efficiency and drive more conversions at optimal costs.

To automate and optimize your campaigns as effectively as possible, it’s smart to use tools designed to help you do just that. Our innovative BlueWinston platform simplifies the creation and management of Microsoft Ads campaigns, helping you achieve optimal results with less effort. If you’d like to learn more, feel free to schedule a consultation with our PPC specialists—they’ll be happy to answer all your questions. If you’d like to try out BlueWinston’s features firsthand, we also offer an exclusive 30-day free trial.