No product XML? BlueWinston solves it

Campaigns are on hold because you’re missing an XML feed? They don’t have to be anymore. A new feature has arrived in BlueWinston that changes everything…

Most e-shops face the same obstacle: to run automated product campaigns, you need a high-quality product XML feed. But having one is far from guaranteed.

Many e-shops upload their products via modules in platforms such as Shopify, PrestaShop, WooCommerce or Shoptet. While they can send products to Google or Microsoft Merchant Accounts, they often don’t physically have the XML feed itself.

At BlueWinston, we decided to remove this barrier once and for all. That’s why we’re introducing a solution that simplifies the entire process.

From now on, BlueWinston can automatically create a complete product XML feed directly from your Google or Microsoft Merchant Account. No manual exports. No coding. No technical setup.

The connection is simple. Once you connect your Merchant Account, BlueWinston loads all products exactly as they appear in your account – including current parameters, custom labels, categories, and other attributes. Based on this data, it then generates a fully functional XML feed that you can immediately use to build campaigns across the entire BlueWinston ecosystem.

1. In the BlueWinston tool, go to Feeds and select Product data feeds.

2. In Data Feeds, choose + Add product XML feed from merchant account.

3. A complete product XML feed is then generated and ready to use for campaign creation immediately.

Simple. Fast. No technical work required.

For many e-shop owners, this feature represents a major step forward.

Especially for stores that previously didn’t have their own XML feed, this means significant time and effort savings. Products that are already synchronized with the Merchant Account automatically become the foundation for building high-performing campaigns in BlueWinston.

You don’t need to prepare, configure, or solve anything through developers. Just connect the account and the feed is ready!

You can benefit from this feature as well. Why? Because Merchant Accounts often contain data specifically enriched for advertising platforms.

The ability to create a new XML feed directly from the Merchant Account gives even established BlueWinston users access to higher-quality data.

And better data means more precise campaign targeting, easier management and higher performance.

The new BlueWinston feature removes one of the last technical barriers to launching automated product campaigns.

By automatically generating a product XML feed directly from your Merchant Account, you always get up-to-date data with all essential parameters, labels, and categories — the key ingredients for high-performing campaigns. E-shops can start advertising faster and without technical preparation, agencies can manage multiple clients more efficiently, and even users with existing XML feeds gain access to richer data.

All it takes is a single Merchant Account connection with BlueWinston and you instantly have a complete feed ready for creation, optimization, and advanced campaign use. Simply everything you need for automation.

Now is the perfect time to start. You can try it free for 30 days – just register and immediately start working with the new product feed and all available features.

Or would you like to learn more first?

Schedule a free consultation with our PPC specialists. They’ll walk you through everything, explain the details, and happily answer all your questions.