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You have the perfect product image. It’s really great. It could win over customers right now. But… a video would work even better, and you say to yourself, “Great, but who has the time, money, and nerves for that?”
Source: Microsoft Advertising
This is where Microsoft Copilot comes in with its Image Animation tool. With just a few clicks, your static image will be transformed into a dynamic video that will stop every scrolling user in their tracks. No expensive studios, no hours spent on animation – AI does the hard work for you.
Why video is not a luxury today, but a necessity
Did you know that the average user in 2025 spends more than 4 hours a day watching digital video? And that hour doesn’t just include entertainment, but also all those “quick scrolls” through social networks. If you’re not there with video, they simply don’t see you.
This is where Copilot can really help you:
- It brings your best images to life and turns them into videos that really grab attention.
- It scales your campaigns – your creatives can appear on different platforms and formats without you having to produce each variant manually.
- It saves time and money – small teams can produce creatives that look like they were made by professionals.
Copilot = your personal creative assistant
Imagine you have ten products, five seasonal campaigns, and hundreds of places where you want to run ads. Manually, you would probably spend days and nights desperately trying to make everything look good. Copilot can do it in a few minutes.
It’s basically creative multiplication… It can generate hundreds to thousands of personalized ads that maintain your brand’s tone and respect text limits. For agencies, this means that campaigns for clients can be precisely targeted while also being fast and effective.
Data that finally makes sense
But Copilot isn’t just about creativity. Microsoft also thinks about analytics…
The Performance Comparison feature instantly shows you what’s working, what’s not, and where you can improve. For e-shop owners, this means quick decisions and less stress.
Imagine that it used to take 30 minutes to analyze a campaign. Now? 1-2 minutes and you have a clear overview.
Source: Microsoft Advertising
Why start right away
- Video continues to grow, and customers are responding to it.
- Copilot saves you time, money, and stress.
- Flexibility: Turn static images into dynamic content and use them across platforms.
If you own an e-shop or manage campaigns at an agency, this is one of the most practical innovations of recent years. And if you use it correctly, it can directly impact your sales and conversions.
Conclusion
Image Animation in Copilot isn’t just another feature. It’s a tool that removes the biggest obstacle to digital marketing – video creation. For e-shops and agencies that want to keep up with the trend, it’s a chance to create faster, more efficiently, and more creatively.
And when you add data from Performance Comparison, you get a whole new perspective on how your campaign is performing and what needs to be improved.
Essentially, it’s not just about animating images. It’s a new way of working with content that can engage and sell.
