When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns were introduced by the end
By the end of February 2019 Google has announced that its average position ends. It will be replaced by new metrics introduced in November. In Google representative's words, the new metrics are the best for optimizing the position. New metrics are Search top impression rate and Search absolute top impression rate. They inform about how
We will not be exaggerating, when telling that Google, during its 20 years of existence, has really changed the world. And in regard of this anniversary, the time to reflect on how it had contributed to our daily lives has come. You do not even have to google it to conclude that it has really
