Google Analytics 4 (GA4) is one of the most widely used tools for analyzing website traffic and user behavior. It helps track where visitors come from, how they behave on the site, which marketing activities bring results, and what actions lead to conversions. If you have decided to increase the performance of your e-shop

Google Merchant Center (GMC) is a free tool from Google used to manage products displayed in Google Shopping, Performance Max campaigns, and other ad formats. It is exactly through Merchant Center that product feeds, product diagnostics, and connections to Google Ads accounts are managed. If you have decided to increase your e-shop's performance