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In our previous blog, we've introduced to you keyword matching options in Google Ads. This is the setting in which you define what search queries will make your ad run. Now, we will focus on the strategies you can use with this setting to get the most out of it. Correct use of keyword matches affects
There is no universally valid remarketing strategy. Its settings vary depending on what you specifically want to achieve. The strategies that others have used in the campaign may or may not succeed in yours. Therefore, we are adding a further 6 best practices to the list of best strategies we've recently written for you to
Keywords are a way for you to bring your ad to relevant search queries in Google Search to reach customers who are looking for services or products you offer. By setting them up correctly, you reduce the risk of wasting your budget, as well as unnecessary displays for users who are not interested in
With the insights and reports we get from Google Ads and Google Analytics, we are more and more able to tell who our customers are. So, if we know more about them than the product they are searching for, we can use more accurate forms of targeting. One of them is topic targeting. Although this
Have potential customers already visited your e-shop, but didn't convert/purchase? Bring them back to your site and assure them that you are the right choice. Help yourself with remarketing campaigns and some of the best practices you can use to set them up. Today, more than half of the conversions are being made thanks
Every online retailer wants to get the highest conversion rate possible. Obviously, out of the 100 customers who visit your site, it is better if twenty people do the purchase than just one. Therefore, you need to care about the experience your ad will provide the customer with, especially about the landing page where your
You have created the perfect ad for your product. But when you publish it, nothing happens. No impressions, clicks, nor conversions... Your ad just does not show. It does not have to be a reason for panic, you are not the only one in this unfortunate situation. It could have been just a moment of
In our previous blog, we showed you the difference between automatic and manual extensions. When we talk generally about extensions for Google ads, we are mostly referring to the manual ones you add to your ads. Depending on how you use them, these elements can both help your ad and cause considerable harm. What do
With countless online purchases that take place every day on the Internet, it can be challenging to properly target your ads to the right audience while keeping your position from the competition. If you are concerned about how your ad is performing compared to your competitors, you may find out easily with competitive metrics from
