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Google, the largest search engine, is introducing a quiet but technologically significant change in the display of search results. For the first time in history, it is giving users the option to decide for themselves whether they want to see sponsored results or not. This feature, available globally, is changing the way we interact
Just a few months ago, it was only whispered about, but today it’s reality. ChatGPT has become a fully-fledged shopping channel. What is ChatGPT Shopping? OpenAI has launched Instant Checkout, a feature that allows users to shop directly within the ChatGPT interface. No, it doesn’t redirect
AI is transforming the way we communicate, work, search for information, and shop. While a large part of the advertising industry is still experimenting with how to adapt to this new reality, Microsoft has long since jumped on board. Its AI assistant, Copilot, is becoming one of the most interesting and effective advertising spaces today.
The customer made a purchase. Conversion recorded. Everything seems fine. But only until Google asks: “Do you know exactly what you're selling? And does your campaign know it too?” The new Conversions with Cart Data Diagnostics tool in Google Ads is not just another report. It's a clear reality check for your online
If you work with P.Max campaigns, you know that success often lies in the details. Proper product segmentation, quick reactions to performance, and most importantly - as little manual work as possible. That’s exactly why we created the BlueWinston P.Max Labelizer, a tool that helps you automatically label products based on their performance,
Imagine you have two different teams in the same store, both offering the same product. One is fast and innovative, leveraging AI to its advantage. The other is more traditional, but proven and reliable. How would you decide which team to send to the customer? That’s exactly the kind of dilemma many advertisers face
Searching, meaning the moment when a user enters a question into Google or another tool, used to be a fairly straightforward process. Type in some keywords, click on a few links, maybe save something or make a purchase. But in recent years, this process has fundamentally changed. Today, people aren’t just looking for answers. They
Some advertising strategies are so ingrained in our routines that we barely think about them anymore. They just work. They are there. You simply set a goal, assign a budget, and the system takes care of the rest. But even the most established tools evolve over time, sometimes quietly, other times with a major
Poland is becoming one of the most interesting countries for e-commerce expansion in Central and Eastern Europe. But it's not just about the size of the market. With over 30 million internet users and more than 14 million online shoppers, it is a true digital ecosystem that is growing at a rapid pace.
Do you have well-optimized campaigns in Google Ads? Great! But why let them work on just one platform? Thanks to the Google Import tool in Microsoft Advertising, you can easily transfer your campaigns from Google Ads to Microsoft Ads—without lengthy setups or wasting valuable time. This gives you the opportunity
